Tucson Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Tucson Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Tucson Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, community involvement is part of everyday life at the dealership. Through the Subaru Love Promise, our team works to support the people, organizations, and causes that make Southern Arizona stronger, healthier, safer, and more connected. That support takes many forms. Sometimes it looks like major fundraising efforts and long-term nonprofit partnerships. Other times it is volunteering at local events, helping schools and shelters, supporting environmental initiatives, or simply stepping in when someone in the community needs help. Over the years, Tucson Subaru has built partnerships with organizations focused on education, pets, health, the environment, community safety, and basic needs support throughout Southern Arizona. Those relationships are rooted in consistency and showing up year after year, not only through financial support, but through time, resources, and hands-on involvement from employees across the dealership. That commitment has earned national recognition through the Subaru Love Promise program, including being named a two-time national Subaru Love Promise Customer and Community Commitment Award winner. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The Community Cancer Fund helps provide support and resources to cancer patients and their families throughout the Inland Northwest. One way the community can get involved is through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge an amount for every assist recorded by Gonzaga University basketball players, either for an individual player or the team as a whole. Funds raised through CCF Assists help support cancer patients, families, and partner organizations working every day to improve quality of life and access to care for those facing difficult circumstances. To learn more or make a donation, visit: https://charity.pledgeit.org/CCFassists
Pima Animal Care Center, The Humane Society of Southern Arizona, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest, Reid Park Zoo, Tucson Botanical Gardens, Beacon Group
AdoptAClassroom.org, Cholla High School Campus Pantry, Oracle Piano Society
Youth on Their Own, Salvation Army, KVOA Lifesavers, Pima County Community Prevention Coalition
Blood Cancer United, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Helping Southern Arizona Meet Friends of PACC - Tucson S
Every day, Friends of PACC helps homeless pets find medical care, connect with loving families, and stay with the people who care about them. The work speaks for itself, but like many nonprofits, finding opportunities to share that story with a wider audience can be just as challenging as the work itself. After years of partnering with Friends of PACC through Subaru Loves Pets, Tucson Subaru recognized an opportunity to help in a different way. Rather than planning another event or campaign, the dealership approached Friends of PACC with a simple idea: let's tell your story. Working alongside Torre Chisholm, Chief Executive Officer of Friends of PACC, Tucson Subaru helped create a professionally produced testimonial focused entirely on the organization's mission. Torre wasn't handed a script or asked to deliver a marketing message. Instead, she was invited to talk about the work she believes people should know about, the challenges facing homeless pets in Southern Arizona, and how community support helps save lives every day. Choosing a sixty-second format gave Friends of PACC something many organizations rarely have: enough time to tell a meaningful story. Instead of reducing the organization's mission to a few quick sound bites, the video gives viewers the opportunity to understand why Friends of PACC exists, how it supports Pima Animal Care Center, and why those efforts matter to animals and families throughout Southern Arizona. Friends of PACC now has a professional story it can use wherever it sees the greatest value, whether that's on social media, during fundraising presentations, at community events, on its website, or as part of future outreach efforts. Tucson Subaru also incorporated the video into its own no-charge television schedules and shared it with broadcast partners, helping introduce Friends of PACC to audiences who may not have discovered the organization otherwise. The partnership doesn't end with this video. Tucson Subaru plans to revisit the project each year, creating updated stories that reflect Friends of PACC's evolving mission, new accomplishments, and the growing impact the organization continues to have across Southern Arizona. Supporting a nonprofit means more than helping fund its work. It also means helping people understand why that work matters. By putting Friends of PACC's voice at the center of the story, Tucson Subaru was able to use its own communications resources to amplify a mission that deserves to be heard.
Showing Up for Students, One School Year at a Time with KOLD's Cares for Classrooms - Tucson S
Every August, the shopping carts begin filling with backpacks, notebooks, pencils, and folders as families prepare for another school year. For many Southern Arizona students, those basic supplies depend on the generosity of the community. That's why Tucson Subaru continues to support KOLD News' Cares for Classrooms school supply drive, helping raise awareness and encouraging the community to donate supplies that will make their way into local classrooms. This year's campaign featured Tucson Subaru's Darla, who joined KOLD live at Walmart to talk with viewers about the importance of the drive. The opportunity was especially meaningful to Darla, who spent years as a teacher before joining Tucson Subaru. She knows firsthand how often teachers quietly fill the gaps, purchasing supplies for students who arrive without the basics. Her message was simple: every backpack, notebook, pack of pencils, and box of crayons makes a difference to a student walking into class. For Tucson Subaru, supporting Cares for Classrooms has become an annual tradition and another extension of Subaru Loves Learning. Year after year, the dealership continues to use its voice to encourage the community to give, recognizing that a few school supplies today can make a student's first weeks of school a little less stressful. The segment also gave KOLD viewers an easy way to help. By meeting the community where they were already shopping, the drive turned an ordinary trip to Walmart into an opportunity to support local students. As another school year begins, Tucson Subaru is proud to stand alongside KOLD and the many community members who continue filling backpacks, stocking classrooms, and helping students start the year with the supplies they need.
Helping Students Start the School Year Ready - Tucson S
For many students, the first day of school means a new backpack, fresh notebooks, and a box of sharpened pencils waiting to be used. For others, those basic supplies aren't always guaranteed. Throughout August, Tucson Subaru is partnering with Cholla High School to collect school supplies for students and families who need a little extra support as the school year gets underway. Donation boxes have been placed inside the dealership, and the response has already been encouraging. Backpacks, notebooks, pencils, glue sticks, scissors, and other classroom essentials are beginning to fill the collection bins as customers, employees, and community members stop by to contribute. The need is real. More than one in five people living in the neighborhoods surrounding Cholla High School live below the federal poverty line, making everyday school supplies an added expense for many families already balancing tight budgets. A notebook may seem like a small donation, but it gives a student the tools to take notes in class. A backpack helps carry everything needed from one classroom to the next. Colored pencils, index cards, rulers, and glue sticks become part of everyday learning, allowing students to focus on school instead of worrying about what they don't have. The partnership is another extension of Tucson Subaru's ongoing relationship with Cholla High School through Subaru Loves Learning. Over the past several years, that relationship has included classroom support, teacher appreciation events, campus programs, and other initiatives designed to help both students and educators succeed. As the collection continues through the end of August, every donation represents one more student walking into class prepared for the year ahead. Judging by how quickly the boxes are filling, the Tucson community is once again showing how much it cares about its neighborhood schools.
Living the Love Promise - Tucson S
Next to Tucson Subaru sits a Goodwill donation center where people stop every day to donate clothing, and household items, etc. One afternoon, a woman arrived with an SUV and trailer full of donations, but as she pulled into the donation area, her vehicle became high-centered on a steep incline. After nearly an hour and a half of trying to free it herself, she looked around to see if anyone nearby might be able to help. Tucson Subaru caught her attention. She called the dealership and asked if a manager was available. The call was answered by Parts Manager Will, who listened to what had happened, gathered three team members, loaded up a forklift, and headed over. A few minutes later, the SUV and trailer were safely back on level ground. Before everyone headed back to work, Will asked her a question, "what made you call us?" She said she recognized Tucson Subaru because of everything the dealership does throughout the community. She had seen the stories, heard about the partnerships, and knew the name. When she found herself stuck with nowhere else to turn, calling Tucson Subaru felt like the right decision. Nobody at the dealership knew she was struggling that afternoon, and she had no idea who would answer the phone. She simply remembered Tucson Subaru as a business that helped people and hoped someone would help, and they did.
Making Dog Days of Summer Even More Welcoming - Tucson S
When Tucson Subaru partnered with Tucson Botanical Gardens for Dog Days of Summer, the goal was simple: create another place where people and their dogs could spend time together while exploring one of Tucson's most beautiful outdoor spaces. As the partnership continued, Tucson Subaru looked for another way to add to the experience. Throughout the month, every four-legged visitor received a healthy all-natural dog treat courtesy of Tucson Subaru. To make each visit even more memorable, the dealership also donated Subaru Loves Pets bandanas and individually packaged pet wipes, giving dogs a new accessory to wear through the gardens and owners a practical item they could tuck into a pocket or leash bag for future walks. The additions were small, but they reflected the same idea that has guided Tucson Subaru's Subaru Loves Pets partnerships for years: supporting pet owners in thoughtful ways while creating more opportunities for people to enjoy life with their animals. Dog Days of Summer continues to give dogs a safe place to explore new sights, smells, and trails while introducing many first-time visitors to the Tucson Botanical Gardens. Every wagging tail walking through the entrance is another reminder that pet-friendly community spaces help strengthen the bond between people, their pets, and the organizations that welcome them. Tucson Subaru is proud to continue growing the partnership and finding new ways to make every visit a little more memorable.
Nearly Three Years of Helping Pets Be Seen - Tucson S
July marked another milestone in Tucson Subaru's partnership with KVOA and the Humane Society of Southern Arizona. Since October 2023, the dealership has proudly supported Pet of the Week, helping introduce well over 100 adoptable pets to viewers across Southern Arizona and giving each one another opportunity to find a loving home. Week after week, the partnership has done more than showcase animals waiting for adoption. It has given the Humane Society the chance to introduce each pet as an individual, sharing its personality, energy level, and the type of home where it would thrive. Those conversations help families picture life with a pet before they ever step inside the shelter, creating stronger matches and more successful adoptions. That consistency is what makes the partnership meaningful. Every month brings new faces, new stories, and new opportunities for the Humane Society of Southern Arizona to connect with the community. While the featured pets change from week to week, the commitment behind the segment has remained the same for nearly three years: helping more people discover the incredible animals waiting for a second chance. The partnership has also grown beyond television. Beginning this year, Tucson Subaru started sharing each featured pet across its own social media channels, introducing the Humane Society's adoptable animals to an even larger audience and extending the reach of every weekly segment. Finding homes for shelter pets takes a community. By continuing to support Pet of the Week month after month, Tucson Subaru, KVOA, and the Humane Society of Southern Arizona are helping ensure that every featured pet has another chance to be seen by the family that has been looking for them.
Helping the Right Pets Find the Right People - Tucson S
Every dog has a different personality. Some are happiest chasing a tennis ball across the yard. Others would rather curl up beside their favorite person. Some need an experienced owner ready to help build confidence, while others are already content to settle into family life. That's why Tucson Subaru continues to support KVOA's Pet of the Week, giving the Humane Society of Southern Arizona another opportunity each month to introduce adoptable pets to viewers across Southern Arizona. June's featured pets reflected just how different every adoption story can be. Thomas, an energetic 18-month-old Labrador mix, was looking for an active family that could match his playful spirit. Alexi, a gentle three-year-old companion with experience living alongside young children, offered something entirely different for families hoping to welcome a calm, easygoing dog into their home. Sammy, a young puppy raised outdoors with his littermates, needed patience, guidance, and someone willing to help him discover the world one step at a time. Those details matter. The segments give the Humane Society time to introduce each pet's personality, explain what type of home would be the best fit, and help potential adopters see beyond age, breed, or appearance. A family looking for a hiking companion may connect with Thomas, while someone searching for a relaxed companion may see themselves in Alexi. Another viewer may realize they have exactly the patience and commitment Sammy needs. Each month brings three new faces, but the goal never changes. Tucson Subaru is proud to continue supporting the Humane Society of Southern Arizona by helping more people discover the animals waiting for a second chance and making it easier for every pet to find the home that's right for them.
Helping Out Those in Need. - Richard D
On Sunday August 2nd while stopped at a red light I saw our finance Manager Traci Roberts with her hazards on and rear hatch open at a local park. At first, I thought she had broken down, but I then saw her handing out trays of food to less fortunate people there at the park which was awesome to see. I saw Traci at work Monday and couldn't help but smile and tell her thank you for being you! I wasn't surprised that's the stuff Traci is always doing for others It's just a reminder why Tucson Subaru is a great place with great people.
Helping Southern Arizona Meet Blood Cancer United & Diamond Children's Medical Center - Tucson S
Over the past several years, Tucson Subaru has partnered with Blood Cancer United and Diamond Children's Medical Center through Subaru Loves to Care, delivering blankets, patient care kits, handwritten messages of hope, and financial support for families navigating cancer treatment. Along the way, one thing became clear: many people know childhood cancer exists, but few understand the challenges families face after leaving the hospital. Tucson Subaru wanted to help tell that story. Working with leaders from Blood Cancer United and Diamond Children's, Tucson Subaru helped create a professionally produced testimonial centered on the organizations and the families they serve. Rather than scripting the conversation, each organization was invited to share the experiences, challenges, and moments they felt the community should better understand. The result is a story told by the people who live it every day. The completed video introduces viewers to Blood Cancer United's Urgent Need Pediatric Fund, explains how the organization helps families with groceries, transportation, housing, and utilities during treatment, and highlights the partnership between Blood Cancer United, Diamond Children's, and Tucson Subaru through Subaru Loves to Care. The testimonial also gives both organizations a resource they can continue using long after filming. Whether it's shared on social media, featured on a website, incorporated into presentations, or used to introduce new supporters to their mission, the video gives Blood Cancer United and Diamond Children's a lasting way to tell their story in their own words. Tucson Subaru also incorporated the video into its own no-charge television schedules and shared it with broadcast partners, helping introduce more families, volunteers, donors, and community members to organizations that provide hope when it is needed most. The partnership doesn't end with this project. Just as Tucson Subaru plans to continue supporting local families through Subaru Loves to Care each year, the goal is to continue creating updated stories that help the community better understand the organizations working every day beside children and families facing cancer. Every organization has a mission worth sharing. Helping those stories reach more people is another way Tucson Subaru can support the partners who make Southern Arizona stronger.
Starting the School Year With a Simple Thank You - Tucson S
The first week of school is exciting for students, but for teachers and staff, it's often one of the busiest weeks of the year. Classrooms are being prepared, lesson plans finalized, schedules adjusted, and hundreds of details come together before the first bell rings. Long before students fill the hallways, teachers and staff are already hard at work making sure they're ready. For the second year in a row, Tucson Subaru welcomed Cholla High School's teachers and staff back with a simple gesture of appreciation. During the school's back-to-school welcome lunch, Tucson Subaru treated the entire faculty and staff to eegee's, a longtime Tucson favorite, giving everyone a chance to take a break, enjoy lunch together, and celebrate the start of another school year. The partnership with Cholla High has grown well beyond a single event. Through Subaru Loves Learning, Tucson Subaru has worked alongside the school to support teachers, students, campus programs, and initiatives that help remove barriers to learning. Each new school year brings another opportunity to continue building that relationship. Supporting educators has always been one of the simplest ways to strengthen a community. Every lesson taught, every student encouraged, and every challenge overcome inside the classroom reaches far beyond the walls of a school. As teachers welcomed students back for another year, Tucson Subaru was grateful for the opportunity to welcome the teachers back as well.
