We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Tucson Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tucson Subaru Pets of the Week, Helping Shelter Dogs Find Their Perfect Match in February! - Tucson S
Love was in the air this February as Tucson Subaru continued its Pets of the Week sponsorship, working alongside Humane Society of Southern Arizona to help shelter pets find their perfect match. Each month, the partnership shines a spotlight on adoptable animals through local media, giving dogs and cats the chance to be seen by thousands of viewers across Southern Arizona. According to the Humane Society of Southern Arizona, the impact is real. After each segment airs, the shelter regularly receives calls from people asking about the featured pets. In February, three lovable dogs took center stage, each hoping to steal someone's heart just in time for Valentine's season. Lily, a six month old pit bull mix, is as sweet as her name suggests. Full of playful energy and already crate trained, Lily loves children and is always ready for her next adventure. With continued training, exercise, and a little puppy love, she is expected to grow into a wonderful lifelong companion. Day, a gentle four and a half year old pup, arrived at the shelter as a stray and is now ready for a fresh start. Curious and affectionate, Day enjoys playtime but also loves relaxing next to her favorite people. Shelter staff say she is quickly learning what it means to be a beloved companion. Scooby, a thoughtful and loyal dog, may take a little time to open up, but once he does, he is sure to win hearts. Known as a playgroup rockstar, Scooby thrives around other dogs and loves spending time with his canine friends. He would do best in a calm and patient home where he can feel safe, loved, and ready for new adventures. For Tucson Subaru, continuing the Pets of the Week sponsorship is about helping more pets find homes and giving shelter animals a chance to be seen by families who may be looking for their next best friend.
Youth On Their Own Honors Tucson Subaru With The Ann Young Advocate for Youth Award - Tucson S
On March 6, more than 1,000 supporters gathered at the Tucson Convention Center for the annual Spring Lunch hosted by Youth On Their Own. The luncheon is one of the organization's largest fundraising events of the year, bringing together community leaders, donors, and advocates who believe in helping students experiencing homelessness stay in school and graduate. Tucson Subaru attends the event every year, proudly filling a table with employees who care deeply about Youth On Their Own's mission. This year, members of the Tucson Subaru team sat together in the audience, listening as students and alumni shared stories about the challenges they faced and the support that helped them stay in school. Throughout the luncheon, four Youth On Their Own alumni took the stage, each representing a different decade of the program's history. Their stories were honest and powerful. They spoke about instability, about moments when finishing school felt impossible, and about the people who helped them keep going. At the Tucson Subaru table, the stories hit home. As students spoke about the moment someone finally believed in them, employees quietly wiped away tears. By the end of the program, there were few dry eyes in the room. Then came the final moment of the luncheon. At the very end of the program, Youth On Their Own announced the recipient of the Ann Young Advocate for Youth Award, an honor given each year to an individual or organization that has made a significant impact on the lives of YOTO students. This year, that honor went to Tucson Subaru. The award carries special meaning. It is named after Youth On Their Own founder Ann Young, whose vision more than forty years ago created a program that continues to transform the lives of students across Southern Arizona. Ann Young herself was present for the ceremony, adding even greater significance to the moment. Tucson Subaru is the first dealership ever to receive the Ann Young Advocate for Youth Award and today stands as Youth On Their Own's largest corporate supporter. Tucson Subaru General Manager John Petersavage accepted the award on behalf of the entire Tucson Subaru team. In his remarks, he reflected on why the partnership with Youth On Their Own means so much to the dealership. "It's wonderful to see so many people gathered here today who care deeply about the future of our young people and our community," he said. "At the core of every young person, and honestly every one of us, is the same need. To feel safe, to feel heard, to feel loved, and to feel accepted. That is exactly what Youth On Their Own provides." For more than twelve years, now entering its thirteenth, Tucson Subaru has proudly named Youth On Their Own as its hometown charity through the Subaru Share the Love Event. Together, the partnership has helped raise more than one million dollars to support local students working to finish high school while facing homelessness. But as John reminded the audience, the impact goes far beyond financial support. "It's resources. It's warmth. It's hygiene. It's dignity and respect for showing up to school," he said. "Attendance creates consistency. Consistency creates graduation. Graduation creates opportunity." Bethany Neumann of Youth On Their Own shared that the organization had wanted to recognize Tucson Subaru with this award for years, but intentionally waited until Youth On Their Own's 40th anniversary year to present it. "Tucson Subaru has been one of our most consistent champions," she said. For the Tucson Subaru team, the recognition was deeply meaningful. While the award celebrates years of support, what stayed with them most were the voices of the students whose determination continues to inspire everyone involved. Accepting the award, John closed with a message that reflected the heart of the partnership. "Listen to our young adults," he said. "They are awesome. They are smart. They are resilient. And they are truly amazing." Today, the Ann Young Advocate for Youth Award is proudly displayed in the Tucson Subaru customer lounge. It serves as a daily reminder of the students who inspired it and of the community that continues to stand behind them. Because when young people are supported, believed in, and given the tools to succeed, their success strengthens the entire community.
Tucson Subaru Gives Away "Best Seats in the House" at the Tucson Rodeo Parade - Tucson S
In Tucson, Rodeo Week is more than a tradition. It is a celebration of the city's history, culture, and community spirit that has brought generations of families together. This year, Tucson Subaru helped make that tradition even more special by giving away the Best Seats in the House section of the 101st Annual Tucson Rodeo Parade. Held on February 26, 2026, the Tucson Rodeo Parade is known as the world's largest non motorized parade. Historic wagons, horses, marching bands, and riders travel through the streets of Tucson as thousands of spectators gather to celebrate the region's Western heritage. The parade traces its roots back to 1925 when Tucson hosted the first La Fiesta de los Vaqueros. Created during the Prohibition era, the event was designed to celebrate the city's frontier spirit and draw visitors to the Old Pueblo during the winter months. More than a century later, the tradition remains one of Tucson's most beloved community gatherings. Through the Best Seats in the House sponsorship, Tucson Subaru helped provide a special viewing area where attendees could comfortably enjoy the parade and experience the energy of Rodeo Week up close. Families, visitors, and longtime Tucson residents gathered together to watch the historic wagons roll by, listen to the bands, and cheer on riders carrying forward the traditions of the Southwest. For Tucson Subaru, supporting the Rodeo Parade is about celebrating what makes Tucson unique. Events like the Rodeo Parade bring people together across generations and backgrounds, reminding everyone that community traditions still matter. By sponsoring Best Seats in the House, Tucson Subaru was proud to play a small role in helping thousands of people experience a piece of Tucson history.
Youth On Their Own Receives 500+ Coats Through Tucson Subaru's Subaru Loves to Care Commitment - Bethany N
At Youth On Their Own, the needs of students experiencing homelessness often show up in quiet ways. A cold morning. A long walk to school. A jacket that no longer fits or has been worn thin. Warmth can feel like a luxury when stability is already hard to come by. For the second year in a row, Youth On Their Own was honored to be selected by Tucson Subaru as the local organization to receive coats through the Subaru Loves to Care initiative. On January 12, 2026, Tucson Subaru donated more than 500 brand new coats to Youth On Their Own students who needed them most. The coats were provided through Subaru Loves to Care in partnership with Operation Warm, a national nonprofit dedicated to helping children and families in urgent need stay warm, protected, and confident. For Youth On Their Own students, receiving a new coat is about much more than warmth. It is about dignity, comfort, and knowing someone is paying attention. Many Youth On Their Own students juggle school while navigating housing instability, food insecurity, and uncertainty about what tomorrow will bring. When a student does not have a coat, winter mornings are harder. Classrooms feel colder. Focus becomes more difficult. A simple need can quickly turn into a heavy burden. This donation helps ease that burden. By choosing Youth On Their Own as the local recipient, Tucson Subaru helped ensure students had access to an essential item that directly supports their ability to stay in school and succeed. The impact is immediate and meaningful. A warm coat allows students to focus on learning instead of worrying about the cold. Youth On Their Own is deeply grateful to Tucson Subaru for continuing to show up for students year after year. Being selected again reflects trust, shared values, and a genuine commitment to supporting young people when they need it most.
KOLD Joins Tucson Subaru to Help Keep Tucson Teens Warm - Roxanne F
When Tucson Subaru invited local media partners to take part in a community blanket challenge benefiting Youth On Their Own, the message was clear. This was about showing up for Tucson teens who are experiencing homelessness and helping meet a very real need. Tucson Subaru gave KOLD full freedom to decide how to collect blankets and how to talk about the effort on air. There were no requirements for branding or promotion. The focus stayed on one simple goal. Collect blankets for students who need warmth. KOLD shared the call with viewers and watched blankets begin to come in from people across the community who wanted to help in a tangible way. By the end of the challenge, KOLD had collected 424 blankets, all donated directly to Youth On Their Own students. To help share why the effort mattered, KOLD covered the final blanket drop off, speaking with Youth On Their Own leadership and Tucson Subaru General Manager John Petersavage about how partnerships built on trust and shared values can make a real difference. For KOLD, working alongside Tucson Subaru showed what is possible when businesses and media come together around a common purpose. Sometimes the most impactful stories are the ones that help people help each other.
Tucson Subaru Continues Pets of the Week Partnership into 2026 to Help Shelter Dogs Find Homes - Tucson S
Through its ongoing Pets of the Week partnership, Tucson Subaru continues to work alongside Humane Society of Southern Arizona to give shelter dogs a platform seen by thousands across Southern Arizona. Each month, the partnership highlights adoptable pets through local media, helping connect animals in need with families who may not otherwise know they are waiting. According to the Humane Society of Southern Arizona, the impact is immediate. After each Pets of the Week segment airs, the shelter consistently receives calls from viewers asking about the featured dogs. For staff, those calls are a clear sign that awareness leads to action and that visibility can make all the difference for animals waiting for homes. In January, three dogs were featured, each with their own personality and story. Sugar, a seven month old pup, lives up to her name in every way. Playful, curious, and full of puppy energy, Sugar is eager to learn what life looks like in a loving home. Shelter staff describe her as sweet and affectionate, ready to share all the puppy love she has to offer with a family willing to grow alongside her. Scoot, a lively and curious pup, is searching for a home filled with patience and understanding. While he may take a little time to warm up, once Scoot feels safe, he becomes a loyal companion who wants nothing more than to stay by your side. He thrives with gentle encouragement and would do best with a family willing to help him build confidence as he settles into his new environment. Copper, a five year old male dog, arrived at the shelter after a series of life transitions. While his full history is unknown, Copper has shown just how resilient he is. Friendly, food motivated, and already knowing commands like sit and down, Copper is eager to keep learning through positive reinforcement. Shelter staff believe he would thrive with a patient adopter who can offer the stability he has been missing. His love for peanut butter does not hurt either. For Tucson Subaru, the Pets of the Week partnership is about more than featuring dogs on television. It is about working alongside the Humane Society of Southern Arizona to make sure shelter animals are seen, heard, and given a real chance at finding a home. Each call the shelter receives after a segment airs is a reminder that awareness matters. By continuing this partnership month after month, Tucson Subaru is proud to help shine a light on pets waiting for their next chapter and support the organizations working every day to care for them.
KVOA Partners With Tucson Subaru to Collect Blankets for Local Students - Renee T
When Tucson Subaru reached out to invite KVOA to take part in a community blanket challenge benefiting Youth On Their Own, the station immediately saw the value in the effort. The challenge was part of Tucson Subaru's ongoing commitment through Subaru Loves to Care and focused on supporting teens facing homelessness. Tucson Subaru gave KVOA complete creative control over how to collect blankets and share the message with viewers. The emphasis stayed on the students and the importance of providing warmth and comfort. Despite already running other donation efforts, KVOA encouraged viewers and staff to contribute. By the end of the challenge, 101 blankets were collected and donated within 21 days. KVOA also brought cameras to the final drop off, speaking with Youth On Their Own leadership and Tucson Subaru General Manager John Petersavage about the impact of the effort and how community partnerships can help meet real needs. For KVOA, partnering with Tucson Subaru on the blanket challenge showed how businesses and media can work together to create positive change without needing the spotlight.
Tucson Subaru Challenges new Stations to Show Up for Tucson Teens - Tucson S
For Tucson Subaru, partnership has never been limited to advertising dollars. It is about the people who choose to show up for Tucson and use their voices to help others. That belief came to life once again during the first quarter of the year through a community blanket challenge benefiting Youth On Their Own. As part of Subaru Loves to Care, Tucson Subaru invited local news stations to take part in a friendly challenge to collect blankets for teens experiencing homelessness. This marked the second year of the blanket challenge, and the goal remained simple. Provide warmth, dignity, and comfort to students who need it most. Each participating station was given full creative freedom. How they collected blankets, how they told the story, and how they engaged their audiences was entirely up to them. Tucson Subaru did not require brand mentions or promotional tie ins. The focus stayed where it belonged, on collecting blankets for Youth On Their Own students. The stations embraced the challenge while already balancing their own holiday and seasonal donation drives. When the final counts came in, the results exceeded expectations. KVOA collected 101 blankets. KGUN collected 488 blankets. KOLD collected 424 blankets. Together, the stations collected 1,012 blankets, surpassing the shared goal of 1,000. It was a milestone moment, especially after Tucson Subaru had jokingly told Youth On Their Own the year before that reaching 1,000 blankets would be the goal next time. To mark the impact, KVOA and KOLD brought cameras to their final blanket drop offs, interviewing Youth On Their Own leadership and Tucson Subaru General Manager John Petersavage about the effort, the importance of warmth for students, and how Subaru Loves to Care goes beyond vehicles. For Tucson Subaru, the blanket challenge reinforced what partnership truly means. It is not about recognition. It is about trust, shared values, and working together to support young people who deserve safety, care, and hope.
Tucson Subaru's Community Partner Meeting Brings Ideas to Life - Tucson S
When Tucson Subaru gathered community partners for its first quarter Community Partner Meeting on January 27, the purpose was clear from the very beginning. As General Manager John Petersavage shared with the room, this meeting was not about selling cars. It was about helping Tucson. It was about listening closely and finding new ways to support the people and organizations working every day to make this community stronger. The room was full. Fuller than it had ever been before. Longtime partners sat alongside new faces, each bringing their own mission, challenges, and hopes for the year ahead. The format was simple. No presentations. No pitches. Just an open floor and an invitation to speak honestly. One of the most powerful outcomes of the morning began with a conversation a week earlier. Recent Tucson Subaru customer, Sandy, moved to Tucson and purchased her Subaru during the Subaru Share the Love Event, choosing hometown charity Youth On Their Own for the donation. During the buying process, her salesperson, Sean Johnson, took time to explain Tucson Subaru's involvement in the community. It stuck with her. Sandy had also become involved with the Oracle Piano Society, an organization that provides barrier free music education and performance opportunities to rural and underserved communities. In places like San Manuel, their programs are the only way many students ever have access to music education at all. During an unscheduled "swing" by the dealership, Sandy shared this with Tonya Milazzo, Marketing Manager at Tucson Subaru, and was invited to attend the Community Partner Meeting. When the Community Partner Meeting began and the floor was opened, Sandy raised her hand and spoke. She talked about students who want to play, learn, and grow through music, but often lack even the most basic supplies. She described how something as simple as not having a cleaning kit, reeds, or music books can quietly push a student out of a program they love. Then she shared an idea. Create thirty band backpacks. Fill them with the essentials students need to care for their instruments and show up prepared. Supplies that build pride, confidence, and consistency. Small things that mean everything to a young musician. The next day, Sandy sent over a list of what was needed and Tucson Subaru did not hesitate. The dealership committed to funding all thirty backpacks filled with supplies. The impact of that simple decision went far beyond the supplies. "I do not think I can adequately convey what these backpacks and supplies will mean to the band students," Sandy shared afterward. "If it were not for the Oracle Piano Society, the young people living in San Manuel would not have access to any music lessons. Learning how to play an instrument has been proven to benefit children on so many levels." She continued, reflecting on what she witnessed through Tucson Subaru. "I am so impressed with the truly astounding contribution to the betterment of people's lives, families, and community that Tucson Subaru has championed in Tucson and the surrounding areas. As we say after a remarkable performance, bravo to John and the Tucson Subaru employees." Plans are now underway for Tucson Subaru employees to assemble the thirty music backpacks. The hope is that the students will come to pick them up and perform for the team, turning support into a shared moment of pride, gratitude, and joy. Later in the meeting, Sandy had the chance to meet a representative from Youth On Their Own, the very organization she had chosen during Share the Love. It was a full circle moment that made her decision feel personal and reaffirmed how one choice can quietly create connections that matter. What stood out most from the Community Partner Meeting was not a single outcome, but what happened when people were given space to speak openly and think creatively. When listening comes first, meaningful ideas and real opportunities tend to follow. This is what the Subaru Love Promise looks like in action. Showing up without an agenda. Listening before acting. And turning conversations into opportunities that help young people find their voice, their confidence, and their place in the world. Sometimes, all it takes is one conversation and people who care.
Subaru Loves to Care - 500+ Coat Donation - Tucson S
Imagine having to go without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Tucson, this can be a harsh reality. Helping others is the key to a strong community which is why Tucson Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we are partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped over 1 million children and adults in urgent need so far. On January 12, 2026, Tucson Subaru partnered with Youth On Their Own and donated over 500 coats to children in urgent need. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
