The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tucson Subaru Packs an Outback for PACC - Torre C
Tucson Subaru Delivers “Pack the Outback” Donations to Support Shelter Pets At Pima Animal Care Center (PACC), caring for thousands of animals each year is a team effort that depends on community support. One of the partners we’re most grateful for is Tucson Subaru, whose compassion and creativity continue to make a difference for pets and people across Southern Arizona. Following their Make A Dog’s Day celebration, Tucson Subaru kept the kindness going with a special effort called “Pack the Outback for PACC.” Guests at the event filled a Subaru Outback with pet food, toys, treats, and supplies until there was barely room left for the driver. The Tucson Subaru team didn’t stop at collecting donations. The very next day, they personally delivered everything to PACC so our team wouldn’t have to worry about transporting it after the busy weekend. Their timing couldn’t have been better. The supplies will provide food and treats for hundreds of dogs and cats. “The Tucson Subaru team and their community always show up in the best way,” said Torre Chisholm, CEO for Friends of PACC. “Every bag of food, every toy, and every blanket helps us give these pets the love and attention they deserve while they wait to be adopted.” From hosting adoption events to collecting donations like these, Tucson Subaru’s continued support reminds us of what community looks like. Their Outback may have arrived full of supplies, but it left full of gratitude and love for every animal in our care.
Tucson Subaru Lights the Night with Furry Friends - Tucson S
For more than a decade, Tucson Subaru has proudly supported Light The Night, the signature fundraising event for Blood Cancer United, which honors and remembers those impacted by blood cancer. This year, the dealership proudly returned as a supporter of Light The Night, this time as the Furry Friends Sponsor, a role that captured both the event’s spirit and Subaru’s passion for pets. As part of the sponsorship, Tucson Subaru created co-branded pet bandanas and hosted an inviting tent space filled with color, smiles, and heart. The team also brought their 15-foot inflatable dog, “Love,” and 10-foot inflatable cat, “Promise,” along with their Subaru Loves Pets-wrapped Ascent, which quickly became one of the most popular photo spots of the night. To make the experience even more meaningful, Tucson Subaru invited two long-time partners, Pima Animal Care Center (PACC) and the Humane Society of Southern Arizona (HSSAZ), to share the tent space and connect with attendees. Together, they spread awareness about the importance of animal welfare and the joy that pets bring to our lives. HSSAZ also brought two adorable adoptable puppies who stole everyone’s hearts and were both adopted within an hour. The Tucson Subaru team came prepared with treats for every visiting dog, Subaru Loves Pets swag, and plenty of Chewbaru toys. By the end of the night, the tent had welcomed at least a hundred visitors, and nearly every box of giveaways had been emptied. In addition to sponsoring the event, the Tucson Subaru team formed a 36-member walking team and collectively raised $1,150 for Blood Cancer United. As lanterns illuminated the University of Arizona Campus Mall and families walked side by side, the sense of unity and compassion filled the air. Lisa Ball, Executive Director for Blood Cancer United’s Desert Region, shared how much joy the Tucson Subaru area brought to attendees, saying it was “one of the highlights of the night.” The 2025 Light The Night event was a beautiful reflection of the Subaru Love Promise, combining the Subaru Loves to Care and Subaru Loves Pets pillars into one unforgettable evening.
Tucson Subaru Uses Media Partnerships to Support DEA Drug Take Back Day - Tucson S
When Tucson Subaru learned about the upcoming DEA Drug Take Back Day, the team saw an opportunity to do more than just host the event. They wanted to help make sure the entire Tucson community knew about it. Using long-standing media relationships, Tucson Subaru partnered with Cox Media to create and distribute public service announcements (PSAs) for the event. The PSAs were produced at no cost to the organizers and aired for free on local television stations as part of their community programming. To extend the reach even further, Tucson Subaru also included the spots in its own bonus and no-charge commercial schedules that come with regular advertising. The goal was simple: to help people clean out their medicine cabinets, safely dispose of unused prescriptions, and keep Tucson families and the environment safe. This effort came together in partnership with PPEP, Inc.’s Community Prevention Coalition, the Tucson Police Department Counter Narcotics Alliance, and the DEA. By using existing media partnerships and resources, Tucson Subaru helped spread the word at no cost to the community or organizers. It was another example of the Subaru Love Promise in action, showing that sometimes the best way to make an impact is to use the connections and tools you already have to help others. Tucson Subaru is proud to play a small part in making Tucson a cleaner and safer place to live.
Tucson Subaru and KVOA Continue to Spotlight Adoptable Pets Across Southern Arizona - Tucson S
Since September 2023, Tucson Subaru has proudly partnered with KVOA and the Humane Society of Southern Arizona to feature adoptable pets every week on the Pets of the Week segment. This ongoing partnership is part of Subaru Loves Pets, a commitment to helping animals in need find safe, loving homes. Each week, viewers across Southern Arizona are introduced to dogs and cats waiting for their second chance at life. In September, three special dogs, Kato, Willow, and Amaya, were featured, each with their own story of resilience and hope. Kato, an affectionate senior pup, stole hearts with his never-ending tail wag and his love for carrying stuffed toys on walks. Willow, gentle and patient, continues to wait for a kind soul who can remind her what it feels like to be home again. Amaya, confident and full of energy, loves children, enjoys playtime, and is happiest surrounded by family. Through this partnership, Tucson Subaru and KVOA have brought countless shelter pets into the public eye, helping many of them find homes faster. The Humane Society of Southern Arizona provides the featured animals each week, and the segment continues to inspire viewers to adopt, foster, and support local shelters. By working together, Tucson Subaru, KVOA, and the Humane Society of Southern Arizona are spreading awareness about adoption and celebrating the incredible pets waiting for their new families.
Tucson Subaru Brings Comfort and Creativity to Children at Banner Children’s Center - Tucson S
At Tucson Subaru, we believe every child deserves comfort and joy, especially those facing the challenges of cancer treatment. During our Subaru Loves to Care visit to Banner Children’s Center, we learned about a pressing need: single use art supplies that allow kids to safely explore their creativity, and sensory toys to help them cope with the stress and anxiety of treatment. We knew we had to do more. Soon after, our team delivered 322 colorable Subaru drawstring bags, each filled with a brand new box of crayons. The bags gave children not only something practical, but also an outlet to design and make something truly their own. We also wanted to support the children with sensory tools that could provide calm during difficult moments. One of our employees partnered with us by creating 100 custom fidget toys using his 3D printer. Together, we tested several versions until we had a design that was durable and perfectly “fidgetable.” Our hope is that these toys bring relief, distraction, and comfort to kids in moments that can otherwise feel overwhelming. No child should have to face the weight of illness without tools to help them cope. By combining Subaru’s resources with the creativity and dedication of our team, we are proud to provide comfort, self expression, and peace to children who need it most.
Baby Crowned Dog Winner in the Pets of the Year Contest - Tucson S
Alongside our cat winner, Gordy, we are proud to announce the dog winner of the 2025 Pets of the Year contest: Baby, a loyal and intelligent pup whose love and devotion have changed lives. Baby is more than a companion. Her owner describes her as a lifesaver, crediting Baby with stepping in during more moments than can even be counted. She loves children, shows remarkable intelligence, and even has the talent of opening doors. Her story is a reminder of the many ways dogs enrich our lives with loyalty, protection, and joy. The Pets of the Year contest celebrates pets like Baby, but it also carries a greater purpose. By sharing these stories, we shine a light on shelters and adoption programs across Southern Arizona. Every day, pets with the same loyalty and spirit as Baby are waiting for their chance to bring love and comfort into a family’s home. Thank you to everyone who participated in this year’s contest and helped showcase the extraordinary bonds we share with our pets. Together, we can continue to support shelters and encourage adoptions, giving more animals the opportunity to become heroes, companions, and best friends just like Baby.
Gordy Crowned Cat Winner in the Pets of the Year Contest - Tucson S
As the 2025 Pets of the Year contest comes to a close, we are proud to announce our cat winner: Gordy, a future therapy cat and stomatitis survivor. Gordy’s story is one of resilience, healing, and hope, which is exactly what this contest is meant to highlight. Gordy endured painful dental disease and major surgery, yet emerged stronger and more determined to live life fully. What makes her story especially powerful is her new purpose. Gordy is now training to become a therapy cat, bringing comfort to others just as she was cared for. She has turned hardship into strength, and that transformation is why she was selected as this year’s winner. The Pets of the Year contest celebrates pets like Gordy, but it also has a larger purpose: raising awareness for animal adoption and supporting shelters in Southern Arizona. Every day, shelters are filled with cats and dogs waiting for a second chance, and Gordy’s journey shows the impact adoption can have. Thank you to everyone who participated in this year’s contest and to all who continue to support local shelters and rescues. Together, we are shining a light on the importance of giving every pet the chance to find love, healing, and a forever home.
Tucson Subaru’s Bike Build Gives Families Facing Cancer a Reason to Smile - Samantha H
The moment Harrison arrived at Tucson Subaru with his family, he had no idea a bike was waiting with his name on it. His mom pointed across the room and teased, “Does that say Harrison?” He paused, confused, then broke into a grin as he realized it was true. In a flash, he was on the bike, pedaling in circles as cheers filled the room. For Harrison and 19 other children affected by blood cancer, this surprise was more than a gift. It was freedom, strength, and the joy of simply being a kid again. For nearly a decade, Tucson Subaru has partnered with Blood Cancer United – Arizona to host the Annual Bike Build. What began in 2016 with 10 bikes has grown into 20 each year, totaling 130 bikes built and gifted to families since the tradition began. This year’s event brought together more than 200 volunteers, including Tucson Subaru staff, local news teams, University of Arizona basketball player Jaden Bradley, head coach Tommy Lloyd, and countless friends and families. Together, they transformed bolts and pedals into symbols of hope. When one mother received the call about her son’s bike, she immediately said yes, hoping it would help him slowly rebuild his strength and independence, which has been taken away from him by chemotherapy. Another moment came when a little girl was lifted onto a pink princess bike. Her legs kicked wildly as her dad pushed her around the lot, her smile growing wider with every push. For families who spend so much time in hospitals and isolation, these moments of joy mean everything. At the start of the event, Tucson Subaru General Manager John Petersavage reminded everyone why the Bike Build matters: “This is not about selling cars. This is about doing good for our community and helping others. Put your whole heart into today, so these families will remember this moment and you forever.” The impact extended beyond the bikes. Each child received a helmet, lock, tool kit, and personalized drawstring bag decorated by volunteers. Families were surprised with handmade posters, like the Lightning McQueen fan who was greeted with, “Vroom Vroom, your ride is ready! Built strong, just like you!” For the volunteers, the experience was just as meaningful. One longtime media partner, finally able to attend after years of conflicts, came with his wife and daughter. They left inspired, promising to return every year Tucson Subaru continues this tradition. Karyn Fortin, Campaign Development Director for Blood Cancer United – Arizona, shared: “For families battling pediatric blood cancers, joy can sometimes feel out of reach. This event gives that joy back in the form of freedom, strength, and hope. Tucson Subaru has stood beside us for nearly a decade, and their commitment reminds families they are not alone.” Through Subaru Loves to Care, Tucson Subaru extends compassion far beyond the showroom. The Annual Bike Build is about more than just bikes, it symbolizes restoring independence, resilience, and childhood to those who need it most. As long as Tucson Subaru keeps building bikes, families will keep building hope.
A Story of Gratitude and Hope at Cholla High School - Angela R
Tucson Subaru has chosen to partner with Cholla High School in the Adopt a Classroom campaign, and we could not be more grateful. Twenty of our teachers received a box filled with school supplies and a $500 gift voucher to purchase additional items for their classrooms throughout the year. For many teachers, this generosity is more than a gift—it’s a lifeline. In a community where families often work tirelessly just to cover essentials, teachers have long stepped in to provide the pencils, paper, and materials students need, often at the expense of their own paychecks. At Cholla, many of our students arrive without basic supplies, but they arrive with determination and dreams. The hardships of poverty are real—families juggling multiple jobs, students caring for younger siblings, and the daily weight of financial stress. Yet, within these challenges lies resilience, hope, and an unwavering desire to succeed. This partnership helps level the playing field. It removes one barrier that our students face and allows them to focus on learning rather than worrying about what they lack. For our teachers, it’s a reminder that they are not alone in their mission. The Adopt a Classroom initiative lightens their financial burden, validates their tireless efforts, and reinforces that our community believes in both them and their students. In addition to this incredible support, Tucson Subaru went above and beyond by hosting a kickoff lunch for all teachers and staff. That simple act—welcoming us back, fueling our bodies and spirits, and showing genuine appreciation—was powerful. In a profession where long hours and unseen sacrifices are the norm, feeling valued in this way is truly inspirational. Thank you, Tucson Subaru, for standing with our hardworking families, for supporting our dedicated teachers, and for investing in the future of our students. Your generosity brings hope, dignity, and opportunity to our community.
Tucson Subaru Highlights This Month’s HSSAZ Pets of the Week - Tucson S
Once again, Tucson Subaru is proud to support the Humane Society of Southern Arizona (HSSAZ) and KVOA in showcasing pets in need of loving homes. This month, three wonderful dogs are looking for their forever families. Through this ongoing partnership, Tucson Subaru and KVOA and HSSAZ are helping raise awareness about pets in need across southern Arizona, encouraging adoption and responsible pet ownership. Every month, these stories remind the community that loving pets are waiting for homes where they can make a difference in people’s lives, just as people make a difference in theirs. Durango is a friendly pup who loves to bring smiles to everyone he meets. In return, he adores hugs, pets, and snuggles. He is ready to be a loyal companion and a source of joy for a loving family. Armstrong, a gentle one-year-old, is full of joy and curiosity. He loves learning new things, meeting new people, and of course, cuddling. Armstrong is looking for a home where he can thrive and share his playful spirit every day. Rocky is a hopeful and playful pup who thrives outdoors. Fully vetted and eager for a fresh start, he would do best in a calm home without children, where patient owners can provide the safety, comfort, and companionship he needs to flourish. By working together, Tucson Subaru, HSSAZ, and KVOA are making a lasting impact by ensuring more pets are adopted into loving homes and continuing to strengthen the bond between pets and people in Southern Arizona.
