The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tucson Subaru Helps Deliver Holiday Surprises with Humane Society of Southern Arizona - Tucson S
As part of Tucson Subaru's first year sponsoring Home for the Pawlidays with the Humane Society of Southern Arizona, the dealership had already committed to helping pets find homes during the holiday season. But when the Humane Society reached out with one more idea, Tucson Subaru did not hesitate to say yes. During the three day Home for the Pawlidays event, several puppies were adopted on Friday with families requesting to pick them up the following day. The Humane Society asked if Tucson Subaru would help turn those adoptions into something even more special by delivering the puppies directly to their new homes as holiday surprises for the families and children. Tucson Subaru was happy to help. On Saturday December 20, the Tucson Subaru took their Subaru Love Pets wrapped shuttle and set out across Tucson to deliver three newly adopted puppies to their forever homes with the Humane Society of Southern Arizona. Each delivery was kept a surprise until the very last moment. When doors opened, families and children were met with wagging tails, excited puppy kisses, and a moment they will remember forever. The reactions said it all. Smiles turned into laughter. Some children stood frozen in disbelief before bursting into happy tears. Parents shared how meaningful it was to welcome a new family member in such an unexpected way. For Tucson Subaru, the experience was a reminder of what the Subaru Love Promise is all about. It is not only about supporting organizations financially, but also about showing up, getting involved, and helping create moments that truly matter.
Tucson Subaru Supports Home for the Pawlidays Adoption Event - Tucson S
This year, Tucson Subaru proudly supported Home for the Pawlidays for the first time, joining the Humane Society of Southern Arizona in their annual effort to help pets find homes during the holiday season. Home for the Pawlidays is a three day adoption event designed to give shelter pets a better chance at finding families at a time of year when adoptions often slow down. The Humane Society of Southern Arizona reached out to Tucson Subaru for support with a goal of offering free adoptions for the first one hundred pets during the event, held Thursday December 18 through Saturday December 20. Tucson Subaru immediately said yes. But the dealership did not stop there. In addition to sponsoring the free adoptions, Tucson Subaru offered its front patio as a satellite adoption location on Saturday December 20. By hosting adoptable pets at the dealership, Tucson Subaru helped expand the reach of the event and introduced shelter animals to people who may not have planned to visit the adoption center that day. Tucson Subaru also used its media relationships to help bring even more attention to the event by securing a live radio remote. The added exposure helped spread the word to the wider community and encouraged more people to come out and meet the pets in need of homes. The Humane Society of Southern Arizona was thrilled with the support and the opportunity to partner in this new way. On Saturday December 20, the adoption event at Tucson Subaru resulted in four puppies finding homes, turning a simple visit into a life changing moment for both the pets and their new families.
Fox 11 Celebrates Tucson Subaru's Extraordinary Impact Through Angel Tree - Lynn J
Every holiday season, Fox 11 partners with local businesses to bring the Salvation Army Angel Tree program to life. Each year is meaningful, but this year, one location stood out in a powerful way. Tucson Subaru. From the moment the Angel Trees went up in the Tucson Subaru showroom, it became clear that this would be a special season. Customers, employees, and community members truly embraced the reason for the season. By the time the drive came to a close, Tucson Subaru had collected 1,328 toys and 12 bikes for a total of 1,340 gifts for children in need. As the deadline neared to drop off toys, Tucson Subaru noticed 57 tags still Angel Tree tags still hanging. Without hesitation, the dealership stepped into action and went out and purchased every remaining gift so that no child would be left without a present. That decision alone spoke volumes about their commitment to the families served by the Salvation Army. The scale of generosity quickly filled the showroom. There were so many toys that Tucson Subaru even removed a vehicle from their showroom to make room! The dealership became a sea of bikes, dolls, games, and electronics, all waiting to be loaded for delivery. On Saturday morning, December 20th, on one of the busiest days of the week for car sales, Tucson Subaru went a step further and their team cleared a space on the front pad of the dealership by removing cars for sale so that the Salvation Army truck could pull directly up to the showroom doors. It was a simple but thoughtful decision that made loading the 1,340 gifts easier, safer, and faster. That attention to detail did not go unnoticed. But the Tucson Subaru team didn't stop there. When they saw Salvation Army arrive, all available sales got up and helped load the truck without hesitation. The Salvation Army was overwhelmed by the care and effort shown. The Salvation Army team shared their gratitude repeatedly and kept saying how much they were impressed by the Tucson Subaru team. Angel Tree exists to make sure children wake up on Christmas morning knowing they are remembered and cared for. Thanks to Tucson Subaru's dedication, hundreds of children in Southern Arizona will experience that joy this year. Fox 11 is proud to partner with Tucson Subaru and highlight the different a single dealership can make with community comes first.
Tucson Subaru Finds a Meaningful Second Life for Holiday Decorations - Tucson S
This year, Tucson Subaru's holiday party took on a Hawaiian luau theme. The decorations were colorful, festive, and full of joy. But when the celebration ended, the team did not want all the decor to simple be packed away or thrown out. That is when Tucson Subaru's HR manager, Ryan, had an idea. Through a personal connection with her mom, Ryan knew about Hawaiian Shirts for Deployed Troops, an organization dedicated to lifting the spirits of deployed service members around the world. Their mission is simple; they send Hawaiian shirts along with notes of encouragement to soldiers serving overseas, offering a moment of humor, warmth, and connection when they need it the most. With that mission in mind, Tucson Subaru gathered every piece of luau decor from the holiday party and donated it. Leis, grass skirts, tropical table toppers, banners, and garland and other decorations were collected so they could be used again to brighten future Hawaiian shirt parts for deployed troops.
Season 4 Hope - Thank You! - N D
Good morning, Season 4 Hope Sponsors: On behalf of the neighbors and staff, the Community Food Bank of Southern Arizona (CFB) would like to extend a sincere and heartfelt "THANK YOU" for your support during this year's Season 4 Hope giving campaign! As we are still in the process of collecting our food donation boxes from all locations, we will not have total poundage of food collected until after the New Year, however, I did not want to wait to thank every organization, and KVOA, for your continued support! The Season 4 Hope campaign makes a direct and meaningful impact on the lives of individuals and families in our shared communities who are facing food insecurity. Your participation and commitment to helping others inspires us, and we are proud to have you as part of the CFB family! Once the total poundage of food collected during the drive has been calculated, I will provide an update. In the meantime, we wish all of you a very HAPPY HOLIDAY SEASON! Together, we are creating a stronger and more compassionate community!
Taking the “Tour de Tucson” Pace Car Home! - Bethany N
Last week, Youth On Their Own drove something special off the Tucson Subaru lot. For the third year in a row, Tucson Subaru donated their “Tour de Tucson” pace car to our organization, continuing a partnership that has become deeply meaningful to our team and the students we serve. Seeing the car waiting for us was incredibly exciting! Over the years, our partnership with Tucson Subaru has grown into something much bigger than a vehicle. The pace car has become a visible symbol of support, community, and belief in the young people working hard to stay in school while navigating difficult circumstances. This year’s pace car is especially meaningful. Specially wrapped to celebrate Youth On Their Own’s upcoming 40th anniversary, it reflects our history, our mission, and the students who inspire us every day. When we first saw the design, we were overwhelmed by the thought and care Tucson Subaru put into every detail. Driving it off the lot felt like another reminder that we are not doing this work alone! As we take the car out into the community, it continues to spark conversations. People wave, honk, and ask about our program. It opens doors to share who we are and why our mission matters. For a small local nonprofit, that kind of visibility makes a real difference! We are grateful to Tucson Subaru for once again choosing to support Youth On Their Own in such a generous and thoughtful way. Their continued commitment helps us stay focused on what matters most: supporting students as they work toward graduation and a more stable future. This gift represents trust, partnership, and a shared belief in the power of community. We are proud to carry that with us every time we turn the key! Thank you, Tucson Subaru!
Tucson Subaru Uses KOLD Mobile News Desk Sponsorship to Elevate Local Charities - Tucson S
For the second year in a row, Tucson Subaru served as the exclusive sponsor of the KOLD Mobile News Desk at El Tour de Tucson. This sponsorship allowed KOLD to broadcast live from the El Tour Expo, creating space for on-air interviews that highlighted the many charitable organizations that benefit from one of Tucson’s most meaningful community events. The purpose of the Mobile News Desk sponsorship was not promotion. It was visibility. By supporting KOLD’s live coverage, Tucson Subaru helped ensure that nonprofits tied to El Tour de Tucson had the opportunity to share their missions, tell their stories, and reach a wide local audience. As part of the sponsorship, Tucson Subaru was offered an on-air interview to talk about its role as the Official Pace Car of El Tour de Tucson. Instead, the dealership chose to give that interview time to Youth On Their Own, a local nonprofit that helps Tucson students experiencing homelessness stay in school and graduate. That decision reflected the heart of the Subaru Love Promise. Rather than using the spotlight for itself, Tucson Subaru passed it along to an organization whose work deserves to be seen and understood by the community. During the live interview, Youth On Their Own was able to speak directly to KOLD viewers about the challenges students face, the support the program provides, and the impact community partnerships have on their ability to serve young people across Southern Arizona. The conversation helped raise awareness for the organization and reinforced why El Tour de Tucson remains such an important fundraiser for local nonprofits. By sponsoring the KOLD Mobile News Desk and choosing to elevate a charity partner instead of its own involvement, Tucson Subaru demonstrated what the Love Promise looks like in action. It is about creating opportunities, sharing platforms, and making sure organizations doing important work are heard. Tucson Subaru is proud to support El Tour de Tucson, KOLD, and the nonprofits that benefit from this iconic event. Most of all, the dealership is proud to stand behind partners like Youth On Their Own and help amplify their message whenever possible.
Tucson Subaru Proudly Supports News 4 Tucson’s Season 4 Hope Drive - Tucson S
As the holiday season approaches, Tucson Subaru once again stepped up to support News 4 Tucson’s annual Season 4 Hope Drive, an effort that brings much-needed resources to families across Southern Arizona. This marks the 17th year of the drive and another year Tucson Subaru has been proud to serve as a sponsor. Beginning November 6 and continuing through December 18, News 4 Tucson hosted live donation drives every Thursday during their 4 p.m., 5 p.m., and 6 p.m. newscasts. Collection boxes were placed at Tucson Subaru and other sponsor locations, as well as at Northwest, Rural Metro, and Tucson Fire stations, making it easy for the community to participate. This year’s drive supports three vital local organizations: the Community Food Bank of Southern Arizona, Toys for Tots, and the Arizona Diaper Bank. Donations of new packaged toys, diapers, and food help address some of the most immediate needs facing families during the holidays. Throughout the drive, Tucson Subaru welcomed customers, employees, and community members to drop off donations at the dealership. Boxes quickly began to fill as people stopped by specifically to give, while others returned after leaving to bring additional items. Each donation represented a small act of kindness that, together, made a meaningful impact. The Season 4 Hope Drive reflects what the Subaru Love Promise is all about. Supporting local partners, showing up consistently, and helping neighbors when it matters most. Tucson Subaru is honored to be part of an effort that brings comfort, joy, and essential support to families throughout Southern Arizona during the holiday season. By working alongside News 4 Tucson and trusted nonprofit partners, Tucson Subaru continues its commitment to strengthening the community and helping ensure no family is forgotten during this time of year.
Tucson Subaru Continues Its Commitment as Title Sponsor of Angel Tree With KMSB & The Salvation Army - Tucson S
For the fifth year in a row, Tucson Subaru is proud to serve as the title sponsor of the Angel Tree program, partnering once again with KMSB and The Salvation Army to help bring joy to children and families across Southern Arizona during the holiday season. The sponsorship officially kicked off in November, and the response from the community has already been overwhelming. More than 150 Angel Tree tags have been taken, and the Tucson Subaru showroom is quickly filling with toys, clothing, and gifts waiting to be delivered. Each tag represents a child or senior adult whose holiday season will be brighter because someone chose to give. The Angel Tree program has long been a meaningful tradition for Tucson Subaru. Since 2020, the dealership has proudly supported the program as a way to ensure local families have help during a time of year that can be especially difficult. Through Angel Tree, children and senior adults are registered and accepted into the program, and their Christmas wish lists are shared with donors in the community. Donors then purchase new clothing and toys, which are distributed to families to place under their Christmas tree. For many families, these gifts make the difference between having a Christmas morning and going without. The program helps preserve the joy, dignity, and excitement that every child deserves to experience during the holidays. By hosting Angel Tree inside the dealership and working closely with KMSB and The Salvation Army, Tucson Subaru helps make participation easy and visible. Customers, employees, and community members are encouraged to stop in, choose a tag, and become part of something meaningful. As the showroom continues to fill with gifts, the impact of the program is already clear. Each toy represents kindness. Each tag taken represents hope. And each family served is a reminder of why this partnership continues year after year. Tucson Subaru is honored to support Angel Tree again and proud to play a role in helping Southern Arizona families experience the joy of Christmas morning.
Tucson Subaru Supports the First Annual Lainy’s Light Santa 5K to Honor a Legacy of Care - Tucson S
Tucson Subaru was proud to serve as a major sponsor of the first annual Lainy’s Light Santa 5K, a new holiday tradition that brought the Tucson community together in support of local pediatric cancer patients and their families. The event took place on Saturday, December 6, on the University of Arizona Mall and marked the birthday weekend of Lainy Sharpe, who would have turned 15 this year. Lainy passed away in January, and her parents founded the Lainy’s Light Foundation to continue her mission of caring for other children facing cancer and supporting families at the very beginning of their journey. More than 250 participants dressed as Santa took part in the run and walk, filling the Mall with red hats, white beards, and a shared sense of purpose. Runners of all ages and abilities were welcome, and the event encouraged participation through movement, celebration, and community connection. In addition to sponsoring the event, Tucson Subaru had a team of 14 employees participate in the 5K, showing up early on a December morning to run and walk alongside the community in honor of Lainy. For the Tucson Subaru team, it was a meaningful way to support a new local foundation and stand with families affected by childhood cancer. Throughout the morning, attendees enjoyed holiday-themed activities including cookie decorating, visits with Santa, kids’ activities, and photo opportunities. The event balanced celebration with reflection, creating space to remember Lainy while also raising funds to support families navigating a new pediatric cancer diagnosis. “All proceeds from the Santa 5K go directly to supporting local pediatric cancer patients and their families through the Lainy’s Light Foundation,” said founder and father Tony Sharpe. “Every step taken helps provide resources, comfort, and support during an overwhelming time. We are proud to carry on our daughter’s legacy and continue the work she was passionate about.” Tucson Subaru is honored to support the Lainy’s Light Foundation and its mission to bring hope, compassion, and practical support to families when they need it most. Being part of this first annual event was a reminder of how powerful community can be, especially when it comes together to honor a young life and make a difference during the holiday season.
