The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tucson Subaru’s Bike Build Gives Families Facing Cancer a Reason to Smile - Samantha H
The moment Harrison arrived at Tucson Subaru with his family, he had no idea a bike was waiting with his name on it. His mom pointed across the room and teased, “Does that say Harrison?” He paused, confused, then broke into a grin as he realized it was true. In a flash, he was on the bike, pedaling in circles as cheers filled the room. For Harrison and 19 other children affected by blood cancer, this surprise was more than a gift. It was freedom, strength, and the joy of simply being a kid again. For nearly a decade, Tucson Subaru has partnered with Blood Cancer United – Arizona to host the Annual Bike Build. What began in 2016 with 10 bikes has grown into 20 each year, totaling 130 bikes built and gifted to families since the tradition began. This year’s event brought together more than 200 volunteers, including Tucson Subaru staff, local news teams, University of Arizona basketball player Jaden Bradley, head coach Tommy Lloyd, and countless friends and families. Together, they transformed bolts and pedals into symbols of hope. When one mother received the call about her son’s bike, she immediately said yes, hoping it would help him slowly rebuild his strength and independence, which has been taken away from him by chemotherapy. Another moment came when a little girl was lifted onto a pink princess bike. Her legs kicked wildly as her dad pushed her around the lot, her smile growing wider with every push. For families who spend so much time in hospitals and isolation, these moments of joy mean everything. At the start of the event, Tucson Subaru General Manager John Petersavage reminded everyone why the Bike Build matters: “This is not about selling cars. This is about doing good for our community and helping others. Put your whole heart into today, so these families will remember this moment and you forever.” The impact extended beyond the bikes. Each child received a helmet, lock, tool kit, and personalized drawstring bag decorated by volunteers. Families were surprised with handmade posters, like the Lightning McQueen fan who was greeted with, “Vroom Vroom, your ride is ready! Built strong, just like you!” For the volunteers, the experience was just as meaningful. One longtime media partner, finally able to attend after years of conflicts, came with his wife and daughter. They left inspired, promising to return every year Tucson Subaru continues this tradition. Karyn Fortin, Campaign Development Director for Blood Cancer United – Arizona, shared: “For families battling pediatric blood cancers, joy can sometimes feel out of reach. This event gives that joy back in the form of freedom, strength, and hope. Tucson Subaru has stood beside us for nearly a decade, and their commitment reminds families they are not alone.” Through Subaru Loves to Care, Tucson Subaru extends compassion far beyond the showroom. The Annual Bike Build is about more than just bikes, it symbolizes restoring independence, resilience, and childhood to those who need it most. As long as Tucson Subaru keeps building bikes, families will keep building hope.
A Story of Gratitude and Hope at Cholla High School - Angela R
Tucson Subaru has chosen to partner with Cholla High School in the Adopt a Classroom campaign, and we could not be more grateful. Twenty of our teachers received a box filled with school supplies and a $500 gift voucher to purchase additional items for their classrooms throughout the year. For many teachers, this generosity is more than a gift—it’s a lifeline. In a community where families often work tirelessly just to cover essentials, teachers have long stepped in to provide the pencils, paper, and materials students need, often at the expense of their own paychecks. At Cholla, many of our students arrive without basic supplies, but they arrive with determination and dreams. The hardships of poverty are real—families juggling multiple jobs, students caring for younger siblings, and the daily weight of financial stress. Yet, within these challenges lies resilience, hope, and an unwavering desire to succeed. This partnership helps level the playing field. It removes one barrier that our students face and allows them to focus on learning rather than worrying about what they lack. For our teachers, it’s a reminder that they are not alone in their mission. The Adopt a Classroom initiative lightens their financial burden, validates their tireless efforts, and reinforces that our community believes in both them and their students. In addition to this incredible support, Tucson Subaru went above and beyond by hosting a kickoff lunch for all teachers and staff. That simple act—welcoming us back, fueling our bodies and spirits, and showing genuine appreciation—was powerful. In a profession where long hours and unseen sacrifices are the norm, feeling valued in this way is truly inspirational. Thank you, Tucson Subaru, for standing with our hardworking families, for supporting our dedicated teachers, and for investing in the future of our students. Your generosity brings hope, dignity, and opportunity to our community.
Tucson Subaru Highlights This Month’s HSSAZ Pets of the Week - Tucson S
Once again, Tucson Subaru is proud to support the Humane Society of Southern Arizona (HSSAZ) and KVOA in showcasing pets in need of loving homes. This month, three wonderful dogs are looking for their forever families. Through this ongoing partnership, Tucson Subaru and KVOA and HSSAZ are helping raise awareness about pets in need across southern Arizona, encouraging adoption and responsible pet ownership. Every month, these stories remind the community that loving pets are waiting for homes where they can make a difference in people’s lives, just as people make a difference in theirs. Durango is a friendly pup who loves to bring smiles to everyone he meets. In return, he adores hugs, pets, and snuggles. He is ready to be a loyal companion and a source of joy for a loving family. Armstrong, a gentle one-year-old, is full of joy and curiosity. He loves learning new things, meeting new people, and of course, cuddling. Armstrong is looking for a home where he can thrive and share his playful spirit every day. Rocky is a hopeful and playful pup who thrives outdoors. Fully vetted and eager for a fresh start, he would do best in a calm home without children, where patient owners can provide the safety, comfort, and companionship he needs to flourish. By working together, Tucson Subaru, HSSAZ, and KVOA are making a lasting impact by ensuring more pets are adopted into loving homes and continuing to strengthen the bond between pets and people in Southern Arizona.
Lifesavers Wrap-Up! - Tucson S
This summer, Tucson Subaru partnered with KVOA to sponsor Lifesavers, a campaign dedicated to keeping kids safe in and around water. Over several weeks, families across Southern Arizona learned life-saving tips and resources through news segments and community outreach, helping raise awareness about water safety during the hottest months of the year. The campaign wrapped up with a wave of success, reaching thousands of households and providing families with practical steps they could take to prevent tragedies. But Tucson Subaru’s commitment didn’t stop there. To make sure the work continues, Tucson Subaru donated $1,000 to the YMCA to help fund swim lessons for children who otherwise might not have access. Water safety saves lives. By investing in education and access, Tucson Subaru is proud to help kids gain the skills and confidence they need to enjoy summer safely.
Subaru Loves Learning: Supporting Cholla High School Teachers and Students - Tucson S
Tucson Subaru believes every student deserves the tools and opportunities to thrive in the classroom. That’s why Tucson Subaru partners with AdoptAClassroom.org®, helping provide teachers in high-needs schools with the resources they need most. Through this effort, Subaru has become the largest corporate supporter of AdoptAClassroom.org, impacting more than 950,000 students across the country. Here in Southern Arizona, Tucson Subaru is proud to stand alongside Cholla High School as their Subaru Loves Learning partner school. On August 19, ten Tucson Subaru employees gathered at Cholla to surprise 20 teachers with Subaru Loves Learning supply boxes and a gift that goes far beyond pencils and paper: $500 in funding for each classroom through AdoptAClassroom.org. That’s a $10,000 investment in Cholla teachers and students, helping ensure that educators don’t have to shoulder the cost of supplies on their own. “It’s the second year Tucson Subaru has adopted Cholla—giving teachers extra support so they don’t have to shoulder the expenses alone,” said Principal Cesar Miranda. “We know teachers like to buy supplies out of their own pocket and they shouldn’t have to do that. I think this will benefit the teachers financially but also, in the long run of course, students academically.” John Petersavage, General Manager of Tucson Subaru, added, “For us, we just love meeting people in Tucson where they’re at. Whether they’re in need or they’re doing well or they need a hand-up, that’s our goal every day.” The day’s surprise didn’t end with the supply boxes and funding. Tucson Subaru also created a custom yearbook for the Cholla teachers, filled with heartfelt handwritten messages from dealership employees and Polaroids of their smiling faces. It was a simple but meaningful way to remind educators that they are valued, celebrated, and supported by their community. Angela Rios, Cholla’s School Community Liaison, summed it up best: “The energy of your gifts has left a lasting impression. This has been an experience we won’t forget anytime soon. I also took the time to read each message in the yearbook and was truly moved by the sentiments expressed. The teachers will have the opportunity to review it in this afternoon's professional development meeting.” Through Subaru Loves Learning, Tucson Subaru is proud to stand with teachers and students in the community, reminding them they are never alone in the important work they do.
Subaru Loves Learning: Tucson Subaru Fuels Cholla High School Staff for the New School Year - Tucson S
Back-to-school season is always a whirlwind for teachers and staff, filled with long hours, fresh lesson plans, and the excitement of welcoming students back. This year, Cholla High School reached out with a thoughtful request: could Tucson Subaru help by providing lunch to keep their team energized during preparations? The answer was an enthusiastic yes. Partnering with Raising Cane’s, who offered a generous deal, Tucson Subaru delivered a hearty meal to power Cholla’s teachers and staff through the busy days ahead. The appreciation that came back was heartfelt and inspiring. Angela Rios, Cholla’s School Community Liaison, shared: “On behalf of the entire Cholla High School faculty and staff, we extend our heartfelt thanks for the delicious lunch you provided to help us kick off the new school year. Your generosity and continued support mean so much to our Charger community. Thank you for starting our year with such kindness!”
When a Customer Ran Out of Gas, Kindness Stepped In - Tucson S
It was 101 degrees outside when Richard Drow, Tucson Subaru’s Lot Manager, was returning from lunch. On the side of River Road, he noticed an older gentleman in a green Subaru who had run out of gas. While other drivers zoomed past, Richard pulled over to see if he could help. Without hesitation, he grabbed a gas can and a few gallons of fuel, returned back to the stranded driver, and helped him get back on the road. The driver was relieved and grateful for the unexpected assistance. “I just wanted to make sure he was okay,” Richard said. His action was simple, quiet, and exactly what he does every day for his team, customers and community. This small but meaningful act perfectly embodies the Subaru Love Promise — Subaru Loves to Help. Richard didn’t stop to seek recognition. He saw someone in need and stepped in to make a difference. It’s a reminder that the Subaru commitment to helping others isn’t just a slogan. It’s lived every day, in moments big and small, by team members like Richard who are ready to lend a hand.
Tucson Subaru and UA Basketball Team Up to Spotlight Pets in Need - Tucson S
At Tucson Subaru, our commitment goes beyond providing quality vehicles. We are dedicated to strengthening the communities we serve. Recently, we partnered with University of Arizona basketball star Jaden Bradley for a special “Pet of the Year” promotional shoot designed to shine a light on Pima Animal Care Center (PACC) and the amazing pets waiting for loving homes. The day of the shoot was filled with excitement and hope. Jaden brought his energy and enthusiasm to the dealership, teaming up with an adoptable pup from PACC. Together, they helped tell the story of Tucson Subaru’s annual Pet of the Year contest, inviting the community to enter their pets or vote for their favorites. But this campaign is about more than just fun and furry friends. Every entry and vote help raise awareness for PACC’s mission to rescue and rehome animals in need. By putting a spotlight on adoptable pets like the star of the shoot, Tucson Subaru is helping these deserving animals find families and create second chances. This collaboration exemplifies Tucson Subaru’s the commitment to make a positive impact on the lives of pets, people, and the planet. Thanks to the support of community partners and passionate advocates like Jaden Bradley, we are proud to help drive real change for pets in Southern Arizona.
A PSA for PACC That Made a Big Difference - Tucson S
Sometimes a simple question can spark real change. Not long ago, Tucson Subaru’s General Manager went home to find his daughter deeply concerned after hearing that Pima Animal Care Center (PACC) was over capacity. She asked if they could adopt or foster a dog. While the family couldn’t bring home a new pet at the time, that moment set something important in motion. Instead of helping just one animal, Tucson Subaru took action to help many. The dealership reached out to PACC to better understand the shelter’s most urgent needs. From there, Tucson Subaru worked with its longtime media partner Cox Media to create a powerful Public Service Announcement (PSA) about the critical need for fosters and adopters. The PSA featured local voices and footage from the shelter, sharing a heartfelt message with viewers across Southern Arizona. Thanks to Tucson Subaru’s existing media relationships, the PSA is airing on multiple stations during high-visibility time slots throughout the month. It is also included as part of the dealership’s no-charge advertising schedules; spaces that could have been used to promote Tucson Subaru but instead were given to support a cause that truly mattered. That outreach made a difference. The PSA is bringing attention to the overcrowding crisis at PACC and encouraged families across the region to consider opening their homes to a pet in need. This effort is just one example of how Tucson Subaru uses its relationships and resources to help meet real community needs. The team didn’t hesitate to act, not because they had to, but because it felt right.
Tucson Subaru Continues Monthly Support for Adoptable Pets with KVOA’s Pet of the Week - Tucson S
Every week, a new face with four paws and a hopeful heart appears on TV. Thanks to Tucson Subaru’s continued support of KVOA’s Pet of the Week campaign, these deserving shelter dogs are getting the attention they need to find loving homes. This month, four sweet pups were featured, each with their own story and special spark: Ben is calm, gentle, and endlessly trusting. He’s the kind of dog who just wants to be close to someone who cares. Diego is full of playful energy and always ready for a game of fetch. His love of tennis balls is matched only by his love for people. Khloe is a social butterfly, happy to meet anyone who might give her a belly rub and a forever home. Perseus has been through a lot, but his tail still wags with hope. He is affectionate, resilient, and ready to start his next chapter with someone who sees how special he is. Through the Pet of the Week campaign, Tucson Subaru helps connect pets like these with families who will cherish them. It’s about more than finding homes. It’s about second chances, wagging tails, and a little bit of magic when the right person sees their future best friend. Each monthly round of support is part of Tucson Subaru’s dedication to the Subaru Love Promise and their love for animals. By working hand in paw with the Humane Society of Southern Arizona and KVOA, this partnership continues to make a real difference. Because love isn’t just a promise. It’s what drives everything Tucson Subaru does.
