Tucson Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Tucson Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Tucson Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
More Than a Check: $1,000,000 Milestone for Tucson Subaru and Youth On Their Own - Tucson S
On April 20, Tucson Subaru gathered with long-time partner Youth On Their Own for a moment that reflected more than a single event or campaign. It marked the continuation of a relationship that has grown steadily over time. During the gathering, Tucson Subaru presented a check for $108,430 to support Youth On Their Own and the students they serve. With this contribution, the partnership has now surpassed $1 million in total support since 2014, a milestone that represents years of consistent commitment from both the dealership and the community around it. The funds come largely from the Subaru Share the Love Event, where customers are given the opportunity to select a hometown charity with their vehicle purchase. Each selection adds up, turning individual decisions into something much larger over time. That collective effort is what made the moment meaningful. While the check itself represents a significant contribution, it also reflects something less visible. The trust built over more than a decade, the shared focus on supporting students, and the understanding that progress often comes from showing up consistently, year after year. Youth On Their Own provides direct support to high school students experiencing homelessness, helping them stay in school and work toward graduation. The resources they provide go beyond financial assistance, offering stability, basic needs, and a sense of support during a time when many students are navigating challenges on their own. That mission has resonated deeply with Tucson Subaru. Over the years, the partnership has taken many forms, from fundraising to hands-on involvement, but the goal has remained the same. To help create opportunities for students to continue their education and build a path forward. Moments like this offer a chance to pause and recognize what has been built, not just in dollars, but in impact. Reaching the $1 million mark is significant, but it is also a reflection of something ongoing. A partnership that continues to evolve, supported by a community that chooses to be part of it. And as that support continues, so does the opportunity to make a difference for the students who need it most.
A Fourth Year of Impact Through Talking Trash - Tucson S
For a lot of students, recycling can feel like a small, everyday task. Through the Talking Trash challenge, it becomes something much bigger. Now in its fourth year of sponsorship, Tucson Subaru continues to support the program alongside 13 News, Amphitheater Public Schools, and Republic Services, helping bring recycling into the classroom in a way that is visible, measurable, and engaging. Each week, participating elementary schools track how much they recycle, turning routine habits into something students can watch grow over time. Paper, cartons, and other materials are collected and weighed, with totals shared across schools, adding a sense of momentum and friendly competition along the way. This year's numbers are already adding up. Current totals show Keeling Elementary leading with 2,820 pounds, followed closely by Mesa Verde Elementary with 2,260 pounds, a clear sign that students are paying attention and staying engaged as the challenge continues. What makes the program stand out is how quickly it connects action to outcome. Students are not just being told that recycling matters. They are seeing it, week by week, in numbers that reflect their own effort. That shift, from something abstract to something tangible, is what makes the experience stick. For Tucson Subaru, continuing to support Talking Trash is about helping create those moments where learning turns into action. Programs like this give students a chance to see how small decisions add up, and how consistency over time can create real impact in their schools and their community. And with totals already climbing, it is clear that the momentum is still building.
Giving 40 Trees a Place to Grow at Reid Park Zoo - Tucson S
As part of Subaru Loves the Earth, Tucson Subaru hosted a community tree distribution on April 18, giving away 100 trees to customers and community members. The event is part of Subaru's broader partnership with the Arbor Day Foundation, which has grown into the largest corporate tree distribution effort in the organization's history. By the end of the day, most of the trees had been claimed, but 40 remained. These were not just extras. They were Green Shadow Magnolias and Mountain Moon Dogwoods, trees chosen for their ability to thrive and contribute to the environment over time. The question became how to make sure they would still have the kind of impact they were meant for. The team reached out to Gail Brown, Chief Development Officer at Reid Park Zoo, to see if the zoo might have a need. The answer came back quickly, and with real enthusiasm. Gail shared that the zoo is always in need of trees, whether for shade, habitat support, or the long-term health of the grounds. What could have been a simple ask turned into a moment that felt much more collaborative, a sign that this new partnership is already taking shape in a meaningful way. The trees were carefully loaded up and delivered to the zoo grounds, where they will soon become part of the landscape visitors experience every day. It is easy to imagine returning down the road and seeing them fully grown, knowing exactly where they started and how they became part of something bigger. It was a straightforward decision, but one that reflects how Tucson Subaru approaches Subaru Loves the Earth. The impact does not stop when an event ends. It continues in the choices that follow, especially when those choices are shared with partners who care just as deeply about the outcome. In this case, it meant making sure those 40 trees found the right place to take root, and in the process, helping grow a relationship that is just getting started.
Subaru Loves the Earth - Tree Distribution - Tucson S
On April 18, 2026, Tucson Subaru hosted a Subaru Loves the Earth event in partnership with the Arbor Day Foundation at 4901 N Oracle Road. The event welcomed customers/community members and gave the community an opportunity to take meaningful action for the environment while supporting Subaru's commitment to protecting and conserving natural spaces for future generations. During the event, 80 trees were given away, contributing to Subaru's nationwide effort to distribute and plant over 1.1 million trees through the Subaru Loves the Earth program. The event brought together customers, local residents, families, employees, partners, fostering community connections and reinforcing the shared responsibility of caring for the environment. Partnering with the Arbor Day Foundation helped maximize the reach and impact of the event locally. Tucson Subaru is proud to support Subaru Loves the Earth and the Arbor Day Foundation, taking meaningful steps to leave a legacy of environmental stewardship. We look forward to continuing these efforts and hosting future events that positively impact both the community and the planet.
Scams Are Getting Smarter. Tucson Subaru Is Helping Customers Stay Ahead. - Tucson S
Scams are getting harder to recognize, and easier to fall for. That was the starting point for a fraud awareness and protection seminar Tucson Subaru hosted on April 20, where 20 customers came to better understand how these schemes work and how to avoid them. The session was led by Brian Watson, a former federal agent with nearly 30 years of experience investigating financial crimes, who now focuses on educating communities about how these scams are evolving. Throughout the hour, the conversation stayed grounded in real situations people are facing every day. Topics ranged from phone and phishing scams to more complex schemes like cryptocurrency fraud, tech support scams, and government impersonation. These were not rare scenarios. They were familiar, and in many cases, closer to home than expected. As the discussion moved along, several attendees began connecting what they were hearing to situations they had already experienced. In a few cases, it became clear just how close they had come to something that could have gone very differently. For many, the biggest takeaway was not just learning what to look for, but feeling more confident about how to respond. Knowing when to pause, question, or step away from something that does not feel right can make all the difference. Hosting the seminar came from a simple idea. If this is happening to people in our community, then it is worth creating a space to talk about it. It was only an hour, but it changed how people in the room will approach the next unexpected call, message, or request.
Supporting Everyday Action at Reid Park Zoo's Party for the Planet - Tucson S
Caring for the environment does not always start with a big decision. More often, it begins with small ones. That idea was front and center at Reid Park Zoo's Party for the Planet event on April 18, where Tucson Subaru joined as a supporter to help bring the community together around conservation, education, and simple ways to make a difference. Held in celebration of Earth Day, Endangered Species Day, and World Ocean Day, the event welcomed families from across Tucson for a morning focused on understanding how everyday choices can impact wildlife and the environment. Throughout the zoo, guests explored interactive stations, spoke with local conservation partners, and learned about efforts happening both globally and right here in Southern Arizona. Animal chats and live performances created moments of connection, while hands-on activities gave people of all ages a chance to engage in a meaningful way. Tucson Subaru's contribution focused on something simple, but impactful. By helping sponsor a plant giveaway and wildflower seed activity, the team supported efforts to bring conservation home with each visitor. Guests left not just with information, but with something they could take with them and grow, a small reminder that supporting pollinators and native ecosystems can start right in their own backyard. The event also encouraged thoughtful action in other ways, including a clothing drive to reduce landfill waste and opportunities to learn how to participate in local conservation efforts beyond the day itself. For Tucson Subaru, being part of Party for the Planet was a natural extension of Subaru Loves the Earth, a commitment to supporting initiatives that protect the places we live and the wildlife that depends on them. Events like this make conservation feel approachable. They show that protecting the environment is not limited to large-scale efforts or distant places, but is something that can be part of everyday life, whether that is planting something native, reducing waste, or simply taking the time to learn.
Learning to Love The Earth: Tucson Subaru Goes Behind the Scenes at Reid Park Zoo - Tucson S
Some experiences change the way you see things. For a group of twelve Tucson Subaru employees and family members, a recent behind-the-scenes visit to Reid Park Zoo did exactly that. The goal was simple. Spend time learning more about the animals, the people who care for them, and the role conservation plays in protecting them. What the team walked away with was something much bigger. From the start, it was clear this was not a typical zoo visit. As the group moved through habitats, meeting animals like African wild dogs, flamingos, elephants, and even a grizzly bear, what stood out most was not just what they saw, but how the animals were cared for. The level of trust between animals and their caregivers was something many on the team had never considered. They learned that most of the animals are trained to participate in their own care, including voluntarily giving blood, all without restraints. It was a powerful example of what consistent care, patience, and respect can build over time. That same level of care shows up in the longevity of the animals at the zoo. Reid Park Zoo is home to several animals that are among the oldest of their species, a reflection of the attention and expertise behind the scenes. The team also learned about the zoo's advanced veterinary capabilities, including work related to Elephant Endotheliotropic Herpesvirus, a serious condition that affects young elephants and requires specialized treatment. But one moment stood above the rest. The group was invited inside the Aldabra tortoise habitat, where they were able to meet and gently interact with one of the zoo's most well-known residents. Up close, the experience was surprisingly personal. The group was invited inside the Aldabra tortoise habitat, where they were able to meet and gently interact with one of the zoo's most well-known residents. Up close, the experience felt surprisingly personal, giving the team a rare moment to connect with an animal they had only ever seen from a distance. The visit also brought conservation closer to home. Learning about flamingos and the challenges they face due to habitat disruption, including resource extraction like lithium mining, made the conversation around environmental responsibility feel immediate. It was no longer something happening somewhere else. It was connected to everyday choices. For Tucson Subaru, the timing of the visit during Subaru Loves the Earth made the experience even more meaningful. It also meant stepping away from the day-to-day to focus on something bigger. Taking the time to learn, ask questions, and see this work up close gave the experience a different kind of weight, one that does not come from reading about it, but from being there. The focus is often on action, planting trees, reducing waste, supporting environmental programs. This added something just as important: understanding why those actions matter. Conversations are underway about how to support Reid Park Zoo more directly, how to share what was learned with coworkers and customers, and how to highlight conservation efforts in ways that spark awareness. Ideas include bringing educational elements into the showroom, helping connect customers to the cause in a simple, tangible way. The experience did not end when the tour did. Some stayed longer with their families, taking it all in. Others left already thinking about what comes next. Because caring for the environment is not just about what you do. It starts with what you understand, and what you choose to do differently because of it.
Tucson Subaru and Oracle Piano Society strike a cord for local students - Sandy G
What started as a new partnership turned into a day the students, and the Tucson Subaru team, will not forget. Through a new collaboration with the Oracle Piano Society, Tucson Subaru set out to support students from Mammoth-San Manuel PK-12 School who are part of the Oracle Piano Society Conservatory Band program. For many of these students, this program is their only access point to music education, something not always available in rural communities. On March 27, the Tucson Subaru showroom looked a little different. Thirty Subaru bags lined up, one for each student in the band. Tucson Subaru employees gathered around and got to work, forming an assembly line to pack them. Each bag was filled with essentials the students actually need. Reeds, key oil, slide grease, and brand new binders for sheet music. Then the extras started to pile in; water bottles, sunscreen, sunglasses, Subaru bracelets. Things that make a difference day to day in Southern Arizona. Adrien from the Tucson Subaru Parts Department team even created custom fidget toys, designing and 3D printing them himself on his own time, just to add something personal for each student. Music stands followed. Tucson Subaru made sure every student would have one that was easy to carry and use wherever they practice. In the early afternoon, a van pulled up and students began unloading instruments. Tucson Subaru employees jumped in to help carry drums and equipment inside. Before long, the showroom filled with sound as the students took their places and began to play. "The employees and staff were so gracious and generous while the children played their simple pieces. I dare say the children's hearts fluttered at the applause," said Sandy Gordon, Board Member of the Oracle Piano Society. After the performance, the front patio of Tucson Subaru turned into a place for the students to have some fun. Games were set up, including an inflatable soccer dart board and basketball hoop, and an ice cream truck rolled in. For a while, it was just kids being kids, enjoying a moment they had earned. But the day had one more surprise: the idea started as a joke the day before, when General Manager John Petersavage said they should bring in a dunk tank and that he would go in it. By the next afternoon, that joke had turned into a full setup on the patio. Tickets were sold throughout the day, with employees lining up for their chance to dunk John, all to raise money for the Oracle Piano Society. Right before stepping into the tank, John paused and looked over at the students. He told them the first throws were theirs. One by one, the kids stepped up, took aim, and sent him into the water, laughing as they did it. It did not take long for the line to grow. By the end of the afternoon, the dunk tank had raised $500 for the Oracle Piano Society. Sandy shared how much that moment meant, "we were so taken aback and surprised by the check presented from the employees purchasing dunking tickets and donating their monies to the Oracle Piano Society children. That was just so generous and thoughtful." Looking back, it was never just about the bags. It was about giving students what they need to keep going. It was about showing up, making them feel supported, and giving them a space where they could be heard. And for a few hours that day, the Tucson Subaru showroom was filled with music, laughter, and a reminder of what can happen when a community comes together around something that matters
Tucson Subaru supports annual Book and Author event hosted by the Brandeis National Committee. - Tucson S
Some causes are easy to see. Others are felt slowly, over time, in the quiet moments when memories begin to slip and families adjust to something they cannot control. That is what makes the work behind neurodegenerative disease research so important. This year, Tucson Subaru supported the annual Book and Author event hosted by the Brandeis National Committee Tucson Chapter, a community effort focused on advancing research for Alzheimer's, Parkinson's, ALS, and other conditions through Brandeis University's "Sustaining the Mind" initiative. Held at the Hilton Tucson East, the two-day event brought people together for a dinner and luncheon featuring authors Jeanine Cummins, Miriam Gershow, Larry Waldman, and Lisa Niver. There was plenty to enjoy in the conversations on stage, but the reason everyone was there went deeper than the books being discussed. The event helps fund research focused on protecting memory, cognition, and quality of life for people facing neurodegenerative diseases. It is the kind of work that touches more families than most people realize. Many in the room had a personal connection. A parent. A grandparent. A friend. Someone whose story has been changed by these conditions. Events like this create space for people to come together, to support something meaningful, and to be part of progress that often happens quietly, behind the scenes.
Tucson Subaru Supports Rotary Club of Dove Mountain's "A Night in Monte Carlo" - Tucson S
Tucson Subaru was proud to support the Rotary Club of Dove Mountain's annual A Night in Monte Carlo event, a community fundraiser that brings people together for an evening of fun while supporting important local causes. Founded in 2006, the Rotary Club of Dove Mountain may be small in size, but its members work hard to make a big difference. The club focuses its efforts on helping individuals and families in need, supporting youth programs, assisting veterans, and strengthening communities both locally and around the world. Events like A Night in Monte Carlo help raise funds for service projects that directly benefit the community. Through the generosity of attendees, sponsors, and volunteers, the Rotary Club continues to expand its impact and support programs that help make tomorrow better than today. For Tucson Subaru, supporting organizations like the Rotary Club of Dove Mountain is about recognizing the people who quietly work behind the scenes to help others. Their dedication to service reflects the same spirit of community that Tucson Subaru strives to support through the Subaru Love Promise. Tucson Subaru was honored to play a small role in helping the Rotary Club continue its mission of service and community support.
