Tucson Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Tucson Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Tucson Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Helping a Patagonia Teacher After a House Fire - Tucson S
After losing her home in a fire, Carrie Sue Whitehill suddenly found herself trying to rebuild nearly every part of daily life at once. A high school teacher and college professor in Patagonia, Carrie Sue escaped the fire with only the clothes she was wearing. Her home and belongings were gone within hours, including the keys to her vehicle. As she worked through everything that comes after a loss like that, she came to Tucson Subaru needing help replacing them. Once the team learned what had happened, the decision was easy. Tucson Subaru replaced the keys and covered the cost so Carrie Sue could put her focus and resources toward the many larger challenges still ahead of her. In situations like this, even small obstacles can feel heavy. Losing access to transportation only adds more stress during a time already filled with uncertainty, paperwork, phone calls, and trying to figure out what comes next. Carrie Sue has spent years showing up for students and coworkers through her work in education, offering support, guidance, and care to the people around her. Being able to help her during such a difficult moment meant a great deal to the Tucson Subaru team. No single gesture can replace what was lost, but sometimes helping someone move forward starts with taking one problem off their plate so they can focus on the rest.
Tucson Subaru Supports Beacon Group Earth Day Shred-a-Thon - Tucson S
Most people have old electronics or boxes of paperwork sitting around longer than they should. On April 25, Beacon Group gave the Tucson community a practical way to take care of that through its annual Secure Earth Day Shred-a-Thon, sponsored by Tucson Subaru. The event gave people a free place to securely recycle and destroy items like paper documents, hard drives, laptops, old cell phones, x-rays, and electronic storage devices. Throughout the morning, cars pulled through with boxes packed full of materials that otherwise may have ended up sitting in storage or eventually thrown away improperly. Events like this make recycling feel accessible. Instead of asking people to figure out where to take sensitive documents or outdated electronics, the Shred-a-Thon created a simple, local solution that made it easy for the community to participate. For Tucson Subaru, supporting the event connected naturally with Subaru Loves the Earth and the idea that environmental responsibility often comes from small, everyday decisions. Recycling electronics and paper may not seem exciting, but keeping those materials out of landfills does make a difference over time, especially when an entire community takes part. The impact of the event also extended beyond recycling. Donations collected during the Shred-a-Thon support employment opportunities for individuals with disabilities served by Beacon Group, helping fund programs focused on meaningful work and independence. That combination of environmental impact and community support is what made the event worth supporting.
138 Ice Creams and a Much-Needed Moment to Pause - Tucson S
Teacher Appreciation Week is full of thank-yous, meals, and treats, but sometimes the moments people remember most are the simplest ones. On May 5, Tucson Subaru brought Mrs. Emily's Ice Cream Truck to Cholla High School to celebrate the school's roughly 150 teachers and staff during Teacher Appreciation Week. By the end of the visit, 138 ice creams had been handed out across campus. What made the afternoon feel different was the person serving them. Before starting her ice cream truck business, Mrs. Emily was a teacher herself. She understood exactly what the day-to-day looks like for educators, the constant movement, the emotional energy, the balancing act, and the importance of small moments that help people feel appreciated. That connection changed the atmosphere almost immediately. Teachers stepped outside between classes, coworkers gathered together, and conversations replaced the usual rush of the school day. Some grabbed ice cream and headed back to work. Others stayed for a few extra minutes, laughing together in the Tucson heat with melting cones in hand. The afternoon felt personal, thoughtful, and easy in the best kind of way. It gave teachers a chance to pause for a moment and feel recognized by people who genuinely value the work they do. For Tucson Subaru, supporting Cholla High has never been limited to one event or donation. Over time, the relationship has grown through small moments, showing up, listening, and finding ways to support both students and staff in ways that feel genuine to the people receiving them.
A Sweet Suprise For Cholla Teachers - Angela R
Teacher Appreciation Week at Tucson Subaru became a story no one at Cholla High School will soon forget. As the Arizona sun warmed the campus, a brightly colored ice cream truck rounded the corner, bringing smiles, excitement, and a little bit of magic to 150 hardworking teachers. What started as an ordinary afternoon quickly turned into a heartfelt celebration of the people who dedicate their lives to students every day. Teachers stepped outside laughing like kids again, choosing popsicles, ice cream sandwiches, and frozen treats while sharing stories and enjoying a rare moment to pause together. For many, it wasn't just about the ice cream; it was the feeling of being seen, valued, and appreciated. Tucson Subaru reminded educators that their long hours, compassion, and commitment truly matter to the community they serve. The thoughtful gesture created a moment of connection and joy that teachers will carry with them long after Teacher Appreciation Week ends. Sometimes love looks like grand gestures, and sometimes it arrives in the form of an ice cream truck pulling onto campus at just the right time.
More Than a Check: $1,000,000 Milestone for Tucson Subaru and Youth On Their Own - Tucson S
On April 20, Tucson Subaru gathered with long-time partner Youth On Their Own for a moment that reflected more than a single event or campaign. It marked the continuation of a relationship that has grown steadily over time. During the gathering, Tucson Subaru presented a check for $108,430 to support Youth On Their Own and the students they serve. With this contribution, the partnership has now surpassed $1 million in total support since 2014, a milestone that represents years of consistent commitment from both the dealership and the community around it. The funds come largely from the Subaru Share the Love Event, where customers are given the opportunity to select a hometown charity with their vehicle purchase. Each selection adds up, turning individual decisions into something much larger over time. That collective effort is what made the moment meaningful. While the check itself represents a significant contribution, it also reflects something less visible. The trust built over more than a decade, the shared focus on supporting students, and the understanding that progress often comes from showing up consistently, year after year. Youth On Their Own provides direct support to high school students experiencing homelessness, helping them stay in school and work toward graduation. The resources they provide go beyond financial assistance, offering stability, basic needs, and a sense of support during a time when many students are navigating challenges on their own. That mission has resonated deeply with Tucson Subaru. Over the years, the partnership has taken many forms, from fundraising to hands-on involvement, but the goal has remained the same. To help create opportunities for students to continue their education and build a path forward. Moments like this offer a chance to pause and recognize what has been built, not just in dollars, but in impact. Reaching the $1 million mark is significant, but it is also a reflection of something ongoing. A partnership that continues to evolve, supported by a community that chooses to be part of it. And as that support continues, so does the opportunity to make a difference for the students who need it most.
A Fourth Year of Impact Through Talking Trash - Tucson S
For a lot of students, recycling can feel like a small, everyday task. Through the Talking Trash challenge, it becomes something much bigger. Now in its fourth year of sponsorship, Tucson Subaru continues to support the program alongside 13 News, Amphitheater Public Schools, and Republic Services, helping bring recycling into the classroom in a way that is visible, measurable, and engaging. Each week, participating elementary schools track how much they recycle, turning routine habits into something students can watch grow over time. Paper, cartons, and other materials are collected and weighed, with totals shared across schools, adding a sense of momentum and friendly competition along the way. This year's numbers are already adding up. Current totals show Keeling Elementary leading with 2,820 pounds, followed closely by Mesa Verde Elementary with 2,260 pounds, a clear sign that students are paying attention and staying engaged as the challenge continues. What makes the program stand out is how quickly it connects action to outcome. Students are not just being told that recycling matters. They are seeing it, week by week, in numbers that reflect their own effort. That shift, from something abstract to something tangible, is what makes the experience stick. For Tucson Subaru, continuing to support Talking Trash is about helping create those moments where learning turns into action. Programs like this give students a chance to see how small decisions add up, and how consistency over time can create real impact in their schools and their community. And with totals already climbing, it is clear that the momentum is still building.
Giving 40 Trees a Place to Grow at Reid Park Zoo - Tucson S
As part of Subaru Loves the Earth, Tucson Subaru hosted a community tree distribution on April 18, giving away 100 trees to customers and community members. The event is part of Subaru's broader partnership with the Arbor Day Foundation, which has grown into the largest corporate tree distribution effort in the organization's history. By the end of the day, most of the trees had been claimed, but 40 remained. These were not just extras. They were Green Shadow Magnolias and Mountain Moon Dogwoods, trees chosen for their ability to thrive and contribute to the environment over time. The question became how to make sure they would still have the kind of impact they were meant for. The team reached out to Gail Brown, Chief Development Officer at Reid Park Zoo, to see if the zoo might have a need. The answer came back quickly, and with real enthusiasm. Gail shared that the zoo is always in need of trees, whether for shade, habitat support, or the long-term health of the grounds. What could have been a simple ask turned into a moment that felt much more collaborative, a sign that this new partnership is already taking shape in a meaningful way. The trees were carefully loaded up and delivered to the zoo grounds, where they will soon become part of the landscape visitors experience every day. It is easy to imagine returning down the road and seeing them fully grown, knowing exactly where they started and how they became part of something bigger. It was a straightforward decision, but one that reflects how Tucson Subaru approaches Subaru Loves the Earth. The impact does not stop when an event ends. It continues in the choices that follow, especially when those choices are shared with partners who care just as deeply about the outcome. In this case, it meant making sure those 40 trees found the right place to take root, and in the process, helping grow a relationship that is just getting started.
Subaru Loves the Earth - Tree Distribution - Tucson S
On April 18, 2026, Tucson Subaru hosted a Subaru Loves the Earth event in partnership with the Arbor Day Foundation at 4901 N Oracle Road. The event welcomed customers/community members and gave the community an opportunity to take meaningful action for the environment while supporting Subaru's commitment to protecting and conserving natural spaces for future generations. During the event, 80 trees were given away, contributing to Subaru's nationwide effort to distribute and plant over 1.1 million trees through the Subaru Loves the Earth program. The event brought together customers, local residents, families, employees, partners, fostering community connections and reinforcing the shared responsibility of caring for the environment. Partnering with the Arbor Day Foundation helped maximize the reach and impact of the event locally. Tucson Subaru is proud to support Subaru Loves the Earth and the Arbor Day Foundation, taking meaningful steps to leave a legacy of environmental stewardship. We look forward to continuing these efforts and hosting future events that positively impact both the community and the planet.
Scams Are Getting Smarter. Tucson Subaru Is Helping Customers Stay Ahead. - Tucson S
Scams are getting harder to recognize, and easier to fall for. That was the starting point for a fraud awareness and protection seminar Tucson Subaru hosted on April 20, where 20 customers came to better understand how these schemes work and how to avoid them. The session was led by Brian Watson, a former federal agent with nearly 30 years of experience investigating financial crimes, who now focuses on educating communities about how these scams are evolving. Throughout the hour, the conversation stayed grounded in real situations people are facing every day. Topics ranged from phone and phishing scams to more complex schemes like cryptocurrency fraud, tech support scams, and government impersonation. These were not rare scenarios. They were familiar, and in many cases, closer to home than expected. As the discussion moved along, several attendees began connecting what they were hearing to situations they had already experienced. In a few cases, it became clear just how close they had come to something that could have gone very differently. For many, the biggest takeaway was not just learning what to look for, but feeling more confident about how to respond. Knowing when to pause, question, or step away from something that does not feel right can make all the difference. Hosting the seminar came from a simple idea. If this is happening to people in our community, then it is worth creating a space to talk about it. It was only an hour, but it changed how people in the room will approach the next unexpected call, message, or request.
Supporting Everyday Action at Reid Park Zoo's Party for the Planet - Tucson S
Caring for the environment does not always start with a big decision. More often, it begins with small ones. That idea was front and center at Reid Park Zoo's Party for the Planet event on April 18, where Tucson Subaru joined as a supporter to help bring the community together around conservation, education, and simple ways to make a difference. Held in celebration of Earth Day, Endangered Species Day, and World Ocean Day, the event welcomed families from across Tucson for a morning focused on understanding how everyday choices can impact wildlife and the environment. Throughout the zoo, guests explored interactive stations, spoke with local conservation partners, and learned about efforts happening both globally and right here in Southern Arizona. Animal chats and live performances created moments of connection, while hands-on activities gave people of all ages a chance to engage in a meaningful way. Tucson Subaru's contribution focused on something simple, but impactful. By helping sponsor a plant giveaway and wildflower seed activity, the team supported efforts to bring conservation home with each visitor. Guests left not just with information, but with something they could take with them and grow, a small reminder that supporting pollinators and native ecosystems can start right in their own backyard. The event also encouraged thoughtful action in other ways, including a clothing drive to reduce landfill waste and opportunities to learn how to participate in local conservation efforts beyond the day itself. For Tucson Subaru, being part of Party for the Planet was a natural extension of Subaru Loves the Earth, a commitment to supporting initiatives that protect the places we live and the wildlife that depends on them. Events like this make conservation feel approachable. They show that protecting the environment is not limited to large-scale efforts or distant places, but is something that can be part of everyday life, whether that is planting something native, reducing waste, or simply taking the time to learn.
