Tucson Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Tucson Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Tucson Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, community involvement is part of everyday life at the dealership. Through the Subaru Love Promise, our team works to support the people, organizations, and causes that make Southern Arizona stronger, healthier, safer, and more connected. That support takes many forms. Sometimes it looks like major fundraising efforts and long-term nonprofit partnerships. Other times it is volunteering at local events, helping schools and shelters, supporting environmental initiatives, or simply stepping in when someone in the community needs help. Over the years, Tucson Subaru has built partnerships with organizations focused on education, pets, health, the environment, community safety, and basic needs support throughout Southern Arizona. Those relationships are rooted in consistency and showing up year after year, not only through financial support, but through time, resources, and hands-on involvement from employees across the dealership. That commitment has earned national recognition through the Subaru Love Promise program, including being named a two-time national Subaru Love Promise Customer and Community Commitment Award winner. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The Community Cancer Fund helps provide support and resources to cancer patients and their families throughout the Inland Northwest. One way the community can get involved is through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge an amount for every assist recorded by Gonzaga University basketball players, either for an individual player or the team as a whole. Funds raised through CCF Assists help support cancer patients, families, and partner organizations working every day to improve quality of life and access to care for those facing difficult circumstances. To learn more or make a donation, visit: https://charity.pledgeit.org/CCFassists
Pima Animal Care Center, The Humane Society of Southern Arizona, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest, Reid Park Zoo, Tucson Botanical Gardens, Beacon Group
AdoptAClassroom.org, Cholla High School Campus Pantry, Oracle Piano Society
Youth on Their Own, Salvation Army, KVOA Lifesavers, Pima County Community Prevention Coalition
Blood Cancer United, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tiny Cowboy Hat Takes the Crown at Tucson Subaru's Pet Costume Contest - Tucson S
There are plenty of ways to celebrate how much people love their pets. Dressing a French Bulldog in a tiny cowboy hat and putting him in a costume contest might be one of the more entertaining ones. Tucson Subaru's second annual Pet Halloween Costume Contest returned during Make A Dog's Day on October 24 with its largest turnout yet. At least 20 pets entered the competition, bringing an impressive mix of creativity, personality and owners who were clearly willing to commit to the theme. The lineup included an avocado, Spider-Man, a race car and plenty of other costumes that gave the crowd something to cheer for. By the end of judging, three entries rose to the top. Third place went to a scarecrow, while second place belonged to Sally from The Nightmare Before Christmas. First place went to a French Bulldog dressed as a cowboy, complete with a tiny cowboy hat that helped seal the win. Each of the top three received a winner's plaque along with a Subaru Loves Pets dog bowl or treat container to take home. The contest was lighthearted by design, but it also celebrated something Tucson Subaru sees throughout its Subaru Loves Pets work: people genuinely love their animals. They plan costumes for them, bring them along to community events and proudly introduce them to anyone willing to stop and say hello. For one afternoon, those pets got their own moment in the spotlight. And this year, the cowboy rode away with first place.
Helping Southern Arizona Safely Dispose of Unwanted Medications - Tucson S
Unused prescription medications have a way of sitting in bathroom cabinets and kitchen drawers long after they are needed. Keeping them around can create unnecessary risks, while disposing of them incorrectly can create problems of its own. That is why Tucson Subaru once again opened its doors as a collection site for DEA National Prescription Drug Take Back Day on October 24. From 10 a.m. to 2 p.m., community members were invited to bring unwanted and unused prescription medications to the dealership for safe disposal. The event gave local families a convenient way to clear medications out of their homes while also connecting them with information about health and prevention resources available in Southern Arizona. Tucson Subaru hosted the event alongside local law enforcement and community prevention partners, including the Tucson Police Department, Counter Narcotics Alliance, Pima County Community Prevention Coalition and PPEP. Together, the organizations helped make the process simple and accessible for anyone who wanted to participate. Events like Drug Take Back Day address a need that is easy to overlook. A prescription that is no longer being used may seem harmless sitting in a cabinet, but providing a secure place to dispose of it helps keep medications from being misused, accidentally taken or improperly discarded. For Tucson Subaru, hosting the collection is a practical way to use the dealership as more than a place to buy or service a vehicle. It gives the community a familiar, convenient location to take care of something important that might otherwise keep getting pushed to another day. By making safe medication disposal easier and bringing local prevention resources together in one place, Drug Take Back Day gave Southern Arizona residents one more way to help protect their homes, their families and their community.
Our Biggest Make A Dog's Day Yet - Tucson S
For Tucson Subaru, Make A Dog's Day has always been about creating a day where Southern Arizona can come together around pets, whether that means finding one a home, supporting organizations that care for them, or simply celebrating how much they mean to our families. On October 24, that community showed up in the biggest way yet. Tucson Subaru partnered with Pima Animal Care Center for an afternoon filled with pet adoptions, a pet-friendly vendor market, Trunk-or-Treat and Tucson Subaru's second annual Pet Costume Contest. Twenty local pet businesses and organizations joined the event, offering everything from healthy dog treats to grooming services, while customers, families and plenty of four-legged visitors filled the dealership throughout the afternoon. Most importantly, two PACC dogs left the event with new families. Those adoptions were at the heart of a day designed to bring more attention to local pets and the people who work year-round to care for them. While some visitors came looking to adopt, others came to shop, dress up their pets, bring the kids through Trunk-or-Treat or simply spend an afternoon surrounded by fellow animal lovers. The turnout was the largest Tucson Subaru has seen for Make A Dog's Day, but what made the day successful was not simply the number of people who attended. It was seeing so many different parts of the community come together around the same idea: pets make our lives better, and Southern Arizona is full of opportunities to make life better for them in return. For two dogs that afternoon, that meant going home with families of their own.
Halloween Was for the Dogs, Too - Tucson S
Trunk-or-Treat usually means costumes, decorated cars and plenty of candy for kids. At Tucson Subaru's Make A Dog's Day celebration, there was just one addition to the guest list: the dogs were invited, too. More than 100 kids, families and four-legged trick-or-treaters made their way through 20 decorated vehicles during Tucson Subaru's pet and kid-friendly Trunk-or-Treat on October 24. Employees and community partners went all in on their displays. Tucson Subaru General Manager John Petersavage transformed a Subaru WRX STI into a giant dog, while Sales Team Member Layla created an elaborate spider-themed trunk complete with an interactive surprise. Kids had to dig through a container of squishy "spider eggs" to find their candy, quickly turning it into one of the most popular stops of the afternoon. Throughout the event, costumed kids walked alongside dogs in costumes of their own as families moved from trunk to trunk. It created the kind of Halloween celebration where no member of the family had to stay home just because they happened to have four legs. The afternoon was intentionally simple: give local families a safe, fun place to celebrate Halloween together and make sure pets were part of the fun. Judging by more than 100 trick-or-treaters, 20 wildly decorated trunks and quite a few dogs wondering why humans do not hand out treats like this every weekend, Southern Arizona was more than happy to join in.
Recognizing Cholla High School's September Charlie Horse Award Winner - Tucson S
At Cholla High School, the Charlie Horse award travels from one deserving staff member to the next each month. It is a fun tradition, but the recognition behind it is serious: celebrating the people who go above and beyond for Charger students. September's Charlie Horse landed with Mr. Youngling, and it is easy to see why. Mr. Youngling teaches Social Studies, serves as Cholla's Head Football Coach and seems to spend just about every waking hour on campus. He worked with his players throughout the summer to get them ready for the season, and once school started, his days continued to stretch from early morning until well after dark. What makes that time matter is how he uses it. Mr. Youngling puts real effort into building relationships with his students because he knows those relationships make a difference in the classroom, on the field and everywhere in between. He wants his students to succeed academically, and he holds his players accountable off the field just as much as he does during practice. He even asks fellow staff members to let him know if one of his players is falling behind or being disrespectful so he can step in and address it personally. That means some of Cholla's more challenging students have someone consistently paying attention, setting expectations and reminding them that what they do matters. Tucson Subaru was happy to help make Mr. Youngling's Charlie Horse moment a little more fun by surprising him and his class with a laundry basket packed with snacks. Because if you are going to spend your days teaching, coaching, mentoring and staying at school until dark, a basket full of snacks feels pretty well earned. Supporting Cholla's traveling Charlie Horse award gives Tucson Subaru another way to celebrate the people doing the everyday work that helps students grow. For September, that person was Mr. Youngling.
Celebrating Subaru Loves Pets! - Tucson S
Tucson Subaru has partnered with [your local animal welfare Pima Animal Care Center, our local animal welfare organization, to help support shelter pets in our community through the Subaru Loves Pets® initiative. According to the ASPCA®, approximately 5.8 million animals entered shelters in the U.S last year. Many of these animals live day after day without the love of a family or a home. Subaru and its retailers, like us, believe all pets deserve a loving home and that's why Subaru is the largest corporate donor to the ASPCA. This year we provided a $10,000 grant distributed by the ASPCA® to Pima Animal Care Center the month of October.
Painting a Little More Kindness Into the YOTO Campus - Tucson S
Kindness is something Youth On Their Own works to create every day for students who are navigating school and life without the support systems many young people can count on. This week, a group of Tucson Subaru volunteers had the chance to contribute to that environment in a small but lasting way. Tucson Subaru team members spent an hour at the YOTO campus painting tiles that will become part of a new Ben's Bells "Be Kind" mural. Each volunteer added their own piece to the project, knowing the individual tiles will eventually come together as one larger installation for students, staff and visitors to see every day. The finished mural will carry a simple message, but an important one. For students facing difficult circumstances, a reminder that kindness matters can mean something very real, especially when it comes from a community that continues to show up for them. Tucson Subaru's relationship with Youth On Their Own has always been about more than financial support. It has also meant finding ways for employees to spend time on campus, lend a hand and be part of the work YOTO is doing for local students. This volunteer project was just one hour, but the result will remain on the YOTO campus long after the paint dries. Piece by piece, the mural will become a permanent reminder that kindness is built through the small choices people make for one another every day.
A Weekend With Mr. Man - Tucson S
Sometimes living the Love Promise has nothing to do with a planned event, donation or sponsorship. Sometimes it happens on the side of the road. Tucson Subaru Social Media Coordinator Lilli Sanderson was driving past the Pima County Fairgrounds when she spotted a dog running out of the property and into traffic. He was limping after already being hit by a car, and another vehicle nearly struck him as it swerved out of the way. Lilli pulled over. Rather than continuing on and hoping someone else would stop, she stayed nearby and slowly coaxed the frightened dog toward her until he finally felt safe enough to come close. Her first call was to the Humane Society of Southern Arizona, but the shelter was full. She then brought him to Pima Animal Care Center, where staff checked him over but explained that they, too, were at capacity. They asked whether Lilli would be willing to foster him temporarily until space became available. She said yes. Before taking him home, Lilli made sure he received treatment for ticks and had him groomed so he could be clean, comfortable and able to settle in after what had already been a difficult day. Over the weekend, the dog she affectionately started calling "Mr. Man" had a safe place to sleep, food, attention and someone keeping an eye on him while PACC worked to make room. When it was finally time for Mr. Man to enter the shelter, Lilli continued checking PACC's website to see how he was doing and whether someone had found him. Four days later, his listing disappeared for the best possible reason. Mr. Man had been adopted. Lilli may have only been part of his life for a few days, but those few days gave him something he badly needed: a safe bridge between being injured and alone on the side of the road and getting another chance with a new family. Tucson Subaru talks often about showing up for pets in Southern Arizona through Subaru Loves Pets, but moments like this are a reminder that commitment is also carried by the people who work here. Lilli did not stop because there was an event to attend or a camera waiting. She stopped because there was an animal in trouble and she could help. And somewhere in Southern Arizona, Mr. Man is now home.
Sir Gregory Takes His Crown as Tucson Subaru's Cat of the Year - Tucson S
At just seven months old, Sir Gregory already has a name that sounds fit for royalty and enough personality to live up to it. His friends call him Greg. The young Ragdoll stood out during Tucson Subaru's 2026 Pets of the Year contest with his bright blue eyes, pure white coat and a personality that seems to alternate between curious explorer and expert hiding-place inspector. His family's submission even described him as the "cutest road rage driver you'll ever meet," safely, of course. Greg's story may not have started in a shelter, but he represents something at the heart of Subaru Loves Pets: the role animals play in our families and the joy, companionship and personality they bring into our everyday lives. As Tucson Subaru's 2026 Cat of the Year, Greg will get a little taste of celebrity. He will be featured in Tucson Subaru commercials throughout the year and star in a commercial of his own, giving Southern Arizona a chance to get to know the kitten behind the title. He will also join Turner, Tucson Subaru's Dog of the Year, as a Grand Marshal of the Pets of Pima Parade. Those honors are fun, but they also give Tucson Subaru another opportunity to keep pets front and center. Throughout the year, Greg and Turner will help bring attention to Tucson Subaru's continued support of local shelters, adoption efforts and organizations working to improve the lives of animals throughout Southern Arizona. Every pet has a different story. Some are adopted from shelters, some find their families in other ways, but all of them remind us why caring for animals matters. They become part of our routines, our memories and, before long, our families. For Greg, that now includes a new title, a few commercial appearances and a place at the front of the parade. Not bad for a seven-month-old kitten who still occasionally prefers a good hiding spot to the spotlight.
From Shelter Dog to Grand Marshal: Meet Tucson Subaru's Dog of the Year - Tucson S
Turner's story did not begin with commercials, cameras or a spot at the front of a parade. It began at Pima Animal Care Center, where he was adopted after coming from a home affected by domestic violence. Today, Turner is the kind of dog who seems determined to enjoy every part of his new life. He may only have one eye, but very little gets past him. He loves car rides, meeting new people and making friends wherever he goes, and the smile on his face has become one of the things people remember most about him. For a dog who has already been through so much, Turner has an unmistakably happy, easygoing way about him. That spirit is what made him stand out as Tucson Subaru's 2026 Dog of the Year. The honor comes with more than a title. Turner will be featured in Tucson Subaru commercials throughout the year and will star in a commercial of his own, sharing his story while helping bring attention to the importance of pet adoption. His journey from Pima Animal Care Center to a loving home gives that message a face, and a very memorable one at that. Turner will also take on one of his biggest roles yet as Grand Marshal of the Pets of Pima Parade, leading a celebration built around the pets and people who make Southern Arizona's animal community so special. For Tucson Subaru, recognizing Turner is also an opportunity to celebrate every shelter pet still waiting for someone to see what they could bring to a family. Their stories may begin with uncertainty, loss or circumstances beyond their control, but those beginnings do not have to define what comes next. Turner is proof of that. His life today is filled with rides, new friends and plenty of reasons to smile, and throughout his year as Tucson Subaru's Dog of the Year, he will help remind Southern Arizona just how much can change when someone chooses to adopt.
