The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Tucson Subaru dedicated locally to the Love Promise?
At Tucson Subaru, we are dedicated to improving the lives of people in Tucson and the surrounding Southern Arizona communities through the Subaru Love Promise—our pledge to show love, respect, and care for all people while making a lasting impact in the world around us. Our commitment goes far beyond car sales. We believe in being a positive force where we live and work—not just through financial donations, but also by giving our time, sharing resources, and offering space to local organizations. Through partnerships with a diverse range of charities and community groups, we strive to spread the Subaru Love Promise as far and wide as possible. As part of the Gee Automotive family, Tucson Subaru is also proud to support the Community Cancer Fund (CCF), based in Spokane, Washington. The CCF is dedicated to helping cancer patients and their families across the Inland Northwest. You can join us in making a difference through the CCF Assists program, which raises funds to support local cancer services and programs. Supporters can choose to make a flat donation or pledge per assist recorded by Gonzaga University basketball players—either by individual player or the entire team. Your donation helps fund CCF’s critical mission: providing resources and support to cancer patients, their families, and community partners working to improve lives every day. Get involved and make a donation today at https://charity.pledgeit.org/CCFassists.
Pima Animal Care Center, The Humane Society of Southern Arizona, Paws for A Cause, Cody's Friends, Barb's Dog Rescue
Arbor Day Foundation, Talking Trash Recycling Contest
AdoptAClassroom.org, Cares for Classrooms, Ready 4 School, Cholla High School Campus Pantry
Youth on Their Own, Angel Tree, Lifesavers, Portable, Practical Educational Preparation, Pima County Community Prevention Coalition
Southern Arizona Leukemia & Lymphoma Society, Community Cancer Fund of Spokane, Washington
Love Promise Stories from Tucson Subaru
Subaru and Tucson Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Tucson Subaru & KVOA’s Pets of the Week Continues Through November - Tucson S
Month after month, this partnership continues to spotlight adoptable pets who deserve to be seen and celebrated. Tucson Subaru is proud to support the Subaru Loves Pets promise by helping local shelters share these stories with the wider community. For Every week, Tucson Subaru teams up with KVOA and the Humane Society of Southern Arizona to give shelter pets something they often do not have enough of: visibility. A single TV segment can reach thousands of people, and that kind of exposure can change everything for a dog who has been overlooked in a crowded shelter. By sponsoring Pets of the Week, Tucson Subaru helps these animals step into the spotlight and connect with families who may have never set foot inside a shelter before. This November, three incredible dogs were featured, each with their own personality and hope for a better life. Tanner, a one-year-old shepherd mix, was the first to meet viewers. With his bright mind, high energy, and love for children, he is the kind of dog who learns quickly and fits easily into many homes. His appearance on Pets of the Week helped show his full potential to families looking for a loyal young companion. Sun, a one-year-old Bull Terrier, won hearts with her gentle curiosity and soft bursts of puppy energy. She enjoys meeting new dogs, loves greeting people, and brings a calm playfulness wherever she goes. Her segment gave her a chance to be seen by viewers who might be searching for a happy, social dog to complete their family. Treasure, a three-year-old pittie mix, lived up to his name. After being found as a stray in Marana, he became a favorite among shelter staff and volunteers for his sweet and thoughtful nature. Going on air helped him reach people who may not have known he was waiting for a fresh start. dogs like Tanner, Sun, and Treasure, the Pets of the Week segment does more than get their faces on TV. It gives them a chance at a new beginning and reminds Southern Arizona that every pet waiting in a shelter has a story worth sharing.
Tucson Subaru and Youth On Their Own Celebrate a Joyful Share the Love Launch and Pace Car Reveal - Tucson S
The Subaru Share the Love Event is always a special time at Tucson Subaru, but this year’s launch party felt different in the best possible way. The moment Youth On Their Own walked into the showroom, the whole space felt charged with excitement and pride. Turquoise and white balloons framed the center of the room. Two Subaru models were parked side by side near the display wall of oversized Subaru Love Promise checks. One was last year’s El Tour de Tucson pace car. The other sat covered, waiting for the big moment. Before the reveal, guests enjoyed lunch from El Charro. The meal itself carried meaning since the chef preparing the food is a Youth On Their Own alum. It was a small detail that reminded everyone why this partnership matters. When it was time to reveal the new pace car, the room gathered in close. The Tucson Subaru team pulled off the cover and the reaction was instant. People gasped and clapped at the bright comic style wrap celebrating YOTO’s 40th anniversary. The colors popped. The energy felt upbeat. You could see people smiling before they even stepped forward to take a closer look. As YOTO staff circled around the car, they started pointing out the wrap details. John Petersavage opened the back door, stepped up for a better view, and shared the story of the rooftop easter egg honoring Anne Young, the founder of Youth On Their Own. One by one, staff followed him onto the step to look. Laughter spread quickly when they spotted her illustration. Several people joked that Anne would absolutely love it. Then markers came out and everyone began signing the hood with messages. Notes of encouragement, simple thank yous, and names filled the front of the car. Sharpies passed from person to person and the hood slowly filled with the kind of handwriting that makes something feel personal and loved. During the program, Youth On Their Own CEO Elizabeth Slater shared how meaningful this partnership is to their organization. “Having this partnership with Tucson Subaru is incredibly transformative for Youth On Their Own. We are a small local nonprofit organization so all contributions help us a lot.” Her voice carried the warmth of someone who meant every word she said. General Manager John Petersavage spoke as well. “If you are one of our customers or you are a coworker, you are part of our family. And Youth On Their Own is definitely one of our family members.” His words set the tone for the entire event. The Tucson Subaru team also handed out the new cycling jerseys that match the pace car design to the YOTO team members who plan to ride with the dealership at El Tour. The reveal earned applause and a few surprised smiles from the riders. Toward the front of the room, next to the new pace car, stood a large balloon sculpture shaped like the Youth On Their Own graduate silhouette. It became a popular spot for photos and everyone kept commenting on the creativity of it. YOTO staff posed beside it throughout the afternoon and said it was one of their favorite touches of the day. As the formal program wrapped up, no one rushed out. People stayed close to the car, took more photos, kept pointing out their favorite design details, and talked about the upcoming Share the Love season. YOTO staff shared hugs with Tucson Subaru employees before leaving and many paused again at the balloon sculpture as if they did not want to miss a single moment. This launch party reflected what this partnership has grown to be. It showed what happens when two organizations care about the same young people and lift them up together. The pace car was the centerpiece that day, but the real heart of the event lived in the reactions, the laughter, the handwritten notes on the hood, and the pride that filled the room from start to finish. The day ended with people still gathered near the car, still talking and smiling. It felt like the perfect start to the Subaru Share the Love Event season.
Tucson Subaru Celebrates More Than a Decade as the Official Pace Car of El Tour de Tucson - Tucson S
For people who live in Tucson, El Tour de Tucson feels like part of the city’s heartbeat. It is one of those events that brings everyone out at sunrise, fills the streets with energy, and reminds the community why this tradition has lasted more than four decades. What started as a local ride has grown into one of the largest cycling events in the country, drawing nearly 10,000 cyclists each year from all over the world. Since 2014, Tucson Subaru has had the honor of leading them. Serving as the Official Pace Car for more than a decade has become one of the dealership’s most meaningful partnerships. Subaru’s commitment to wellness, adventure, and community made the relationship feel natural from the start. Each year, the pace car rolls up to the starting line to guide thousands of riders through the course and set the tone for the day. In the early years, the pace car carried cycling themes and Tucson-inspired designs. But in 2023, everything shifted. That year, General Manager John Petersavage had the idea to connect El Tour to the Subaru Share the Love Event and to Tucson Subaru’s hometown charity, Youth On Their Own (YOTO). Because both events take place at the same time, the connection made perfect sense. Since then, the pace car has become a rolling celebration of YOTO and the students it supports. The impact has been clear. While driving the 2024 pace car around the city, YOTO staff were often met with honks, waves, and big smiles from people who recognized the wrap. The car sparked conversations, raised awareness, and became something the community looked forward to each year. Riders also continued a long-running tradition of signing the pace car with encouraging messages after the event. YOTO happily drove the signed car for an entire year. The 2025 pace car celebrates a milestone. Wrapped in a bold retro comic style for Youth On Their Own’s 40th anniversary, it features a small easter egg on the roof: a tiny illustration of YOTO founder Anne Young. When staff spotted it, they laughed and said she would love seeing herself “riding along.” At more than 90 years old, Anne still keeps up with the work YOTO does, and this hidden detail felt like a heartfelt tribute. Event day always has the same familiar rhythm. The cold morning air, early sunrise lighting up the crowd, and the sound of announcers echoing through the start line create a sense of excitement that never gets old. Tucson Subaru also fields a cycling team each year, complete with jerseys that match the pace car design. Some YOTO team members even join the group ride. El Tour de Tucson has raised nearly 130 million dollars for charitable organizations since 1983. Being part of an event that gives so much back to the community is exactly why Tucson Subaru stays committed to this partnership. It fits perfectly with the Subaru Love Promise because it supports health, wellness, and local nonprofits in a way that impacts thousands of lives. After more than a decade of leading riders through Tucson’s streets, Tucson Subaru remains dedicated to serving as the Official Pace Car for years to come. The event brings out the best in the city, and the dealership is proud to help lead the way, one mile at a time.
An Unexpected Gift That Shows the Impact of Subaru Loves Learning - Tucson S
Sometimes the most meaningful Love Promise moments happen when you least expect them. During a recent visit to Cholla High School, the Tucson Subaru team noticed a beautiful hummingbird painting displayed on an easel near the entrance of the event. The colors were vibrant, the detail was delicate, and several people commented on how stunning it was. No one knew who created it. We simply admired it as one of the pieces Cholla students often display with pride. It was not until the event organizers took the microphone that we learned the truth. The painting was not just for display. It was a gift for Tucson Subaru. A Cholla senior stepped forward as the artist. She had painted the hummingbird herself, and she wanted us to have it. She was quiet, kind, and incredibly talented. When she handed us the painting, we thanked her, completely unaware of the deeper connection behind it. Later, we learned that her art class was one of the classrooms that received a Tucson Subaru stipend during Subaru Loves Learning this past August. With that stipend, her teacher purchased canvases, paints, brushes, and supplies the class rarely has enough of. Those supplies helped this student explore her talent, build confidence, and create artwork she was proud to share. Knowing that she used those very materials to create the hummingbird made the gift even more meaningful. It showed how something as simple as supplying a classroom can give a student the chance to grow and express themselves in ways that stay with people. Today, the painting sits front and center on the reception desk at Tucson Subaru. It greets every customer, visitor, and team member who walks through the doors. It is a daily reminder of what can happen when students are given the tools they need and a chance to shine.
Tucson Subaru Attends Cholla High School’s Youth On Their Own Thanksgiving Celebration - Tucson S
Each year, Cholla High School hosts a Thanksgiving celebration for students in the Youth On Their Own program. Teachers, counselors, staff members, volunteers, and program coordinators all bring homemade dishes, creating a meal that feels more like a family gathering than a school event. The tradition is meant to remind these students that they are supported, cared for, and surrounded by people who believe in them. For the second year in a row, Cholla invited Tucson Subaru to attend the celebration, and the dealership was honored to be included. When the Tucson Subaru team arrived, the cafeteria was already filled with the smell of warm food and the sound of easy conversation. Staff members served plates with pride, and students settled into seats with friends. Throughout the lunch celebration, the Tucson Subaru team had the chance to meet several of the students who benefit from the program. Some shared their goals, some talked about school, and others simply enjoyed the opportunity to take a break and feel celebrated. For many of them, this Thanksgiving meal is one of the few places where they can sit down, relax, and be surrounded by adults who are there purely to support them. Tucson Subaru is proud to partner with Cholla High School and Youth On Their Own. Being welcomed into this tradition was a meaningful reminder of the impact a caring community can have on a young person’s life. The team left grateful for the invitation and inspired by the students and staff who make this event so special each year.
Tucson Subaru Brings Thanksgiving Home for Cholla Families in Need - Tucson S
At Tucson Subaru, helping others is woven into who we are, and this year’s Thanksgiving Meal Box Drive reminded us of how powerful a caring community can be. When our friends at Cholla High School reached out and shared that several of their students’ families would not be able to afford a Thanksgiving meal, the need was immediate and pressing. Families were already asking for help, and the school did not yet know how they were going to meet the requests. As soon as the Tucson Subaru team heard the news, we knew we could step in. John and brought the need to the dealership team and simply asked if anyone was willing to “adopt” a family by putting together a complete Thanksgiving meal box. Eighteen team members volunteered right away without skipping beat. Each team member filled a box with everything needed to create a full Thanksgiving dinner for a family of five. Turkey, stuffing, potatoes, vegetables, rolls, yams, gravy, and cranberry sauce. Many even added extra touches like disposable pans, foil, and gift cards for anything the family may need. No one wanted these families to feel like they were receiving the bare minimum. By the time all the boxes were delivered to Cholla, the total reached eighteen full Thanksgiving meal boxes, more than enough to support every family who had asked for help. The Cholla team was overwhelmed with gratitude. They told us how much relief it brought to know they could call those families and say, “We have a meal for you.” And behind each delivery was a real story. Families who were struggling to keep the lights on. Families who had taken in relatives. Families doing everything they could to stay afloat. Knowing that one meal could lift even a little bit of that weight meant everything to our team. The Thanksgiving Meal Box Drive was a simple idea, but its impact reached far beyond the holiday. It strengthened our partnership with Cholla High School, supported students who deserve every chance to succeed, and reminded us why the Subaru Love Promise is more than a mission statement. It is a responsibility we take seriously every day. Tucson Subaru is proud to support Cholla High School and honored to help make the holiday brighter for families who needed it the most. Love means being there when people need you. This year, our team showed exactly what that looks like.
Tucson Subaru Helps Keep Tucson Safe During DEA Drug Take Back Day - Tucson S
Tucson Subaru once again served as a trusted drop-off spot for DEA National Prescription Drug Take Back Day on October 25. The goal was simple and important: give people a safe way to get old or unused medications out of their homes so they do not end up misused or thrown away where they can harm the environment. From 10 a.m. to 2 p.m., people pulled into the dealership with bags and bottles they wanted gone for good. It was quick, easy, and judgment-free. By the end of the day, the Tucson Subaru location collected 15 pounds of medications, which turned out to be half of all the medication collected across every Tucson Police Department site that day. Drug take-back events have become a regular part of what Tucson Subaru does for the community. Since the very first one in 2024, the dealership has hosted five events and collected a total of 213.9 pounds of unused or expired medications. All of it was kept out of homes, out of harm’s way, and out of our water system. Throwing or flushing old medications may seem harmless, but it can pollute local waterways and groundwater. Having a trusted place to drop them off means people can clean out their medicine cabinets the right way. Tucson Subaru is grateful to help make that happen. We are proud to work alongside the DEA, the Tucson Police Department Counter Narcotics Alliance, and the Community Prevention Coalition of PPEP, Inc. Their partnership makes each event possible, and together we are helping keep Tucson families, pets, and the environment safe.
Tucson Subaru Makes Your Dog’s Day With Social Contest - Tucson S
When we sat down to talk about Make A Dog’s Day this year, the ideas were flowing. We already had our big event planned, but then our General Manager, John, threw out one simple thought that sparked everything: “Let’s make someone’s personal dog’s day too.” So we launched a Make YOUR Dog’s Day giveaway on social media and asked our followers to tell us what would make their dog’s perfect day. The responses were sweet and funny and full of love. There were dogs who lived for car rides, dogs who wanted ice cream, dogs who dreamed of squeaky toys and cookies and being spoiled just because. We chose not one, but FOUR lucky pups, and then the fun really started. First stop: a local pet store. And we did not hold back. Toys, cookies, plush squeakers, ball launchers, light-up toys, bones, treats... the works. We had so much in the cart that the cashier finally asked, “Okay, what’s going on here?” After that, we teamed up again with Bark and Berry, who kindly donated gift cards for doggie ice cream. Then we came back to the dealership, put on our crafting hats, and turned all those goodies into personalized baskets. We added Subaru pet swag like collapsible bowls, paw wipes, a Chewbaru, and even handmade dog-bone name tags for each winner. When it was time to pick them up, we invited the winners to bring their pups to the showroom. That meant one very important thing: bonus car rides for the dogs. There is nothing better than watching a dog hop out of a car like they already won the lottery. The reaction was priceless. Happy dogs, happy humans, tail wags everywhere. Winners posted photos and videos, and we got to see those pups dig into their baskets at home. Watching them enjoy every single treat and toy made our day right back.
Tucson Subaru Brings the Community Together to Make A Dog’s Day - Tucson S
At Tucson Subaru, Make A Dog’s Day has always been a team favorite. But this year, it hit a whole new level of heart and creativity. It all started when Sales Manager Curt McHenry casually asked during a meeting, “Why don’t we use this event to actually make a dog’s day?” Cue the collective lightbulb moment. Suddenly, the team couldn’t stop talking (or laughing) about it, brainstorming every possible way to make tails wag. Bacon bubbles? Absolutely. Pup cups? Of course. Costumes? Naturally. On October 18, from 10 a.m. to 1 p.m., the dealership’s front patio and entrance turned into a full-blown dog party. Six adoptable dogs from Pima Animal Care Center (PACC) joined the fun, along with what felt like half of Tucson’s dog-loving population. By the end of the event, three dogs were adopted, including a ten-year-old underdog pug with one eye named Biggie. The other three dogs had plenty of fans too, and PACC was confident they’d be heading home soon. Local pet-loving businesses showed up in full force. C&T Ties sold handmade bandanas of all shapes, sizes, and colors. Bark and Berry, Tucson’s very own dog ice cream parlor and boutique, brought treats, smiles, and handmade dog necklace collars that she lovingly placed on each adoptable pup, and wouldn’t you know it, the adoptions started right after. Everyone joked the necklaces must have been lucky. Pura Vida Pet Care and Dogs-n-Donuts rounded out the lineup with expert pet services and a custom bone-shaped pet safe cake that had tails thumping on the patio. Tucson Subaru’s longtime partners from Friends of PACC were thrilled. “You took it to the next level,” said Torre, Chief Executive Officer. Laura O’Brien, Chief Operating Officer, added how excited she was to see three dogs find homes that day. The fun didn’t stop there. KIIM-FM was playing country tunes on-site and hosting a whipped cream “Pup Cup” eating contest (a labradoodle dressed as a werewolf dominated the competition). Then came the Howl-o-ween Costume Contest with categories including scariest, funniest, most original, best group, best couple, and best overall. Judges included Tucson Subaru General Manager John Petersavage, Love Promise Champion Layla Lopez, and Jim Bible from Subaru of America. Between a colorful dinosaur, dogs dressed as the entire cast of Little Red Riding Hood, and a dog dressed as Wednesday Addams complete with pigtail wig, choosing winners wasn’t easy. In the end, Wednesday took the Best Overall title. Every corner of the patio had something to discover. Bacon and peanut butter-scented bubbles drifted through the air, treat stations tempted dogs at every turn, and Subaru Love Pets swag (plus plenty of Chewbarus) made sure everyone left with something fun. The ink-free paw print station was a hit too. The Tucson Subaru team made one for each adoptable dog to take home with their new families. And then there was the Pack the Outback for PACC drive. The goal was simple: fill a Subaru Outback with donations for shelter pets. The result? The car was so packed you could barely see the driver’s seat. Torre and Laura couldn’t believe it. They kept thanking the Tucson Subaru team, who of course thanked them right back for everything they do for animals in the community. What began as a simple question from Curt turned into something unforgettable. By the time the last pawprint was made and the Outback was full, Tucson Subaru had done exactly what they set out to do: make a dog’s day.
Tucson Subaru Packs an Outback for PACC - Torre C
Tucson Subaru Delivers “Pack the Outback” Donations to Support Shelter Pets At Pima Animal Care Center (PACC), caring for thousands of animals each year is a team effort that depends on community support. One of the partners we’re most grateful for is Tucson Subaru, whose compassion and creativity continue to make a difference for pets and people across Southern Arizona. Following their Make A Dog’s Day celebration, Tucson Subaru kept the kindness going with a special effort called “Pack the Outback for PACC.” Guests at the event filled a Subaru Outback with pet food, toys, treats, and supplies until there was barely room left for the driver. The Tucson Subaru team didn’t stop at collecting donations. The very next day, they personally delivered everything to PACC so our team wouldn’t have to worry about transporting it after the busy weekend. Their timing couldn’t have been better. The supplies will provide food and treats for hundreds of dogs and cats. “The Tucson Subaru team and their community always show up in the best way,” said Torre Chisholm, CEO for Friends of PACC. “Every bag of food, every toy, and every blanket helps us give these pets the love and attention they deserve while they wait to be adopted.” From hosting adoption events to collecting donations like these, Tucson Subaru’s continued support reminds us of what community looks like. Their Outback may have arrived full of supplies, but it left full of gratitude and love for every animal in our care.
